YouTube announced this week that they are now serving one billion video views each day. They mention basic principles they implemented that have since become fundamental tenets in the world of online video.
Speed matters: Videos should load and play back quickly.
Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.
They missed one: embedding. Embedding has been extremely important in helping YouTube grow quickly and the embed code has been adapted by many other video websites as a tool to get content widely distributed.
YouTube has a post today that says Google is opening up the YouTube Partnership Program to include "individual popular videos." Basically, if a video goes viral YouTube wants to give the creator of the video the opportunity to monetize it. The program being used is Google's Adsense program.
We decided it was time to spread the wealth. Today we're excited to announce that we're extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it. To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service. If your video is eligible for monetization, you will receive an email and see an "Enable Revenue Sharing" message next to your video on the watch page, as well as in other places in your account:
If a video uploaded to YouTube accumulates enough views and meets YouTube's terms of service than a "Enable Revenue Sharing" message will appear.
ReadWriteWeb has posted some rules of thumb that people looking to monetize "one-hit wonders" should keep in mind.
It's interesting YouTube did this. It's possible they have some users with some fairly popular videos that have not considered joining the partnership program or are not even aware it exists. By putting the button on the Youtubers page they may get more signups and therefore more ad views and ad revenues.
Vatican Launches YouTube Channel as Pope Warns About Social Networks
The Vatican has a new home on YouTube. They have embraced video sharing but the Pope isn't as keen on Facebook. That's because the Pope thinks too much obsessive social networking can be harmful. The Pope warned that social networks like Facebook and MySpace can "foster friendships and understanding, but warns they also can isolate people and marginalize others."
The New York Times has an article about how a few YouTubers using YouTube's partner program are generating six-figure incomes. It isn't surprising considering the huge number of views some of the top YouTubers are generating. Michael Buckley - who covers celebrities on his What the Buck Show - has garnered over 100 million views. Making videos has become a full-time job for him.
For some, like Michael Buckley, the self-taught host of a celebrity chatter show, filming funny videos is now a full-time job.
Mr. Buckley quit his day job in September after his online profits had greatly surpassed his salary as an administrative assistant for a music promotion company. His thrice-a-week online show "is silly," he said, but it has helped him escape his credit-card debt.
Mr. Buckley, 33, was the part-time host of a weekly show on a Connecticut public access channel in the summer of 2006 when his cousin started posting snippets of the show on YouTube. The comical rants about celebrities attracted online viewers, and before long Mr. Buckley was tailoring his segments, called "What the Buck?" for the Web. Mr. Buckley knew that the show was "only going to go so far on public access."
"But on YouTube," he said, "I've had 100 million views. It's crazy."
Michael Buckley isn't alone in covering celebrities on YouTube. He has competition from Maria Sansone at Poptub and many others. That said Buck's energetic style may be hard to beat. Other YouTubers mentioned in the Times story include Cory Williams at smpfilmes - he made the Mean Kitty song - and LisaNova, who parodies Sarah Palin and makes other humorous videos. There is money to be made in videos but the path to success is not going to be easy and those planning to launch new YouTube channels should expect plenty of competition.
YouTube Implements Stricter Standards on Content and Thumbnails
YouTube recently announced some changes that includes stricter standards for mature content and methods for preventing users from gaming YouTube with false descriptions or thumbnails. The point Youtubers seem most upset with is the thumbnails.
Improved thumbnails - To make sure your thumbnail represents your video, your choices will now be selected algorithmically. You'll still have three thumbnails to choose from, but they will no longer be auto-generated from the 25/50/75 points in the video index.
Youtuber Philip DeFrance posted this in the comments. He sounds unhappy with the quality of the randomly assigned shots.
Shhhhh VP be quiet. Let YouTube keep shooting themselves in the foot. It makes them feel like they are improving the website. Why let users make sure there is a steady but related center shot, when they can provide 3 perfectly good blurry possible center shots randomly?!!
Venetian Princess was also unhappy with the changes. She posted this comment.
I understand that you are trying to avoid situations where people abuse the system and game the thumbnails, however this new process is an extreme misfortune to partners. Thumbnails help us brand our content, just like a cover to a cd or DVD. I have spoken to many other partners and all of us are very disappointed with this announcement. Many of us do vlogs or music videos, and we are more than likely going to end up with an unattractive thumbnail mid-sentence with the subject's mouth wide open, a goofy face, or motion blur that no one will want to click on. Even with three options, that is simply not enough. Video thumbnails play a key-role in whether people choose to watch our videos or not. We as partners should have the right to ensure that our thumbnail image is interesting and choose what we want to creatively represent our content, as long as it goes with the video. Many other video sharing platforms such as Revver and Vimeo offer at least 15 thumbnail options. Ifilm, Spike.com, and Vimeo even offer the ability to upload our own choice
of thumbnail. Perhaps you might want to think about offering this as a feature exclusively to partners, so that we can still optimize branding. Even a slider that would allow us to pick any frame from the entire video would be very beneficial. I ask you to please consider these options. The new system is a
huge disappointment as far as branding goes. I'm really hoping you will hear our side on this. Thanks
Youtubers may be unhappy but YouTube users may be pleased that an image that has nothing to do with the video can no longer be used to represent the video. YouTube probably should find a happy medium here and find a way for YouTubers - who don't abuse the privilege - to select their own thumbnail if it is consistent with the video clip itself.
YouTube's live show YouTube Live was a lot better than many people thought it might be. Kate Perry performed and a lot of YouTube stars performed including Tay Zonday, Esmee Denters, William Sledd, Lisa Nova and Fred. Queen Rania was awarded the first YouTube Visionary Award for her YouTube channel that discusses stereotypes and answers questions about the Arab World. Alphacat did a pretty good Barack Obama impression - see here. Another highlight from YouTube Live was Bo Burnham's song "Welcome To YouTube." The song has a lot of positive buzz on Twitter as you can see here. Take a look:
There is some truth to this humerous fake news report from the Onion that says YouTube is running a contest for a "good" video. They say that "YouTube is offering a cash prize to the first user to upload a video with a shred of originality or artistic merit."
CNET reports that new House rules allow members of Congress to post content on third-party websites such as YouTube or Twitter. This is good because without this rule it made it difficult for members of Congress to take advantage of some of the newer web publishing tools. Of course, some members were using sites like Twitter anyway.
"In addition to their official (house.gov) Web site, a member may maintain another Web site(s), channel(s) or otherwise post material on third-party Web sites," the new House rules read. They also allow members to provide links to or embed outside content on their official sites, provided they include an exit notice indicating the visitor is leaving the House.
The Senate rules also allow for links to be added to official sites. They allow senators to use any third-party site of their choice, but the senators will have an "approved list" of sites for reference.
House Speaker Nancy Pelosi (D-Calif.) called the change "a significant step forward toward bringing House rules into the multimedia age and allowing for members to effectively communicate with their constituents online."
FCW.com has quotes from a couple other Members of Congress including Twitter user Rep. John Culberson, (R-Texas). Culberson said the new rules are "Truly a victory for all those seeking increased transparency in our government, the use of online video and other online technologies." The new rules were announced on October 2nd. PolicyBeta also has a post about the new rules abtly titled, "Yes... Our Congress CAN Tweet."
CNET's Politics and Law blog also notes that there is now a Capitol Tweets widget that lets you keep up on the latest tweets from members of Congress who use Twitter. You might also be interested in this list of Members of Congress who Twitter.
YouTube's Reluctance to Offer Live Streaming Leaves Opportunity For Others
Silicon Alley Insider reports (via Search Engine Land) that YouTube is apparently not ready to offer live streaming as previously thought.
Outsiders have long considered live streaming as a logical next step for YouTube, which dominates the market for pre-recorded Web video. Co-founder Steve Chen gave credence to the idea himself in February when he told Pop17's Sarah Meyers: "Live video is something we've always wanted to do but haven't had the resources to do it correctly, but now with Google we hope to launch something this year."
But our source says that Google (GOOG) has never really seriously considered a live video service. We're told that the notion was discussed months after Chen's statement, but that the idea was tabled, for a variety of reasons. Chief among them: It would add significantly to Google's infrastructure and bandwidth costs at a time when it's trying to prove that the $1.65 billion it paid to buy the company will, at some point, pay off.
We're told that YouTube execs estimated that if just 10% of the service's users took advantage of live streaming, the company would have to add 20% to 25% to its huge server and bandwidth infrastructure to support it. Given that advertising dollars for live streaming are even scarcer than they are on conventional Web video, that's a significant investment with minimal near-term return. YouTube's sales team is still trying to figure out how to sell the inventory it already has.
If YouTube isn't going to jump into live streaming right away or at all that will be good news for some of the company's trying to develop live streaming.
So far most of the people and shows doing live streams on these websites get very few visitors but blogs and video blogs started out with small amounts of traffic as well. At some point live streams will probably be such a common feature that you will probably be able to have a live stream from your webcam as your avatar should you want to. Live streaming may be an area where developing business-to-business software for video conferencing is far more lucrative than any social media opportunity.
Google's YouTube has blogged that they have acquired a video editing/mashup tool called Omnisio.
As you probably guessed, we're big fans of anything that lets people interact with online video and gives the YouTube community the chance to express themselves in creative ways. New features such as Video Annotations, which allow you to insert comments and information into the video itself, are just one example of how we're beginning to expand what you can do with your videos on the site.
It's in this spirit that we're thrilled to announce Google's purchase of Omnisio, a small California-based startup that's focused on making online video more useful and collaborative. The Omnisio team has tremendous technical expertise when it comes to advanced video tools and having this kind of talent at YouTube should help us further explore ways to enhance your YouTube experience.
A post on NewTeeVee describes Omnisio as a tool that lets people pull shorter clips out of videos and string them together. People could also use the tool to add comments to videos like they can with the Video Annotations feature YouTube added in June. Ominiso's website also mentiosn a feature in the works that will let you "tag people and interesting highlights in videos." That sounds similar to the tags people sometimes add to Flickr photographs.
Editing tools are an obvious move for YouTube. The more features they offer for users the better the user-made videos will be. This could help increase the quality of YouTube's content but it will probaly also help to make owners of video content more nervous.
Omnisio has a blog post here about being acquired by YouTube.
Music videos are dominating YouTube's list of the most viewed videos of all-time. Avril Lavigne's "Girlfriend" music video recently pushed out Judson Apply's Evolution of Dance. Artists with music videos on YouTube's most watched page include Rihanna, Timbaland, Alicia Keys, Chris Brown, My Chemical Romance and Akon. Only a few of the most-viewed videos are not music videos from top music labels - these include Judson Apply's funny dance video, a laughing baby and Jeff Dunham's Achmed the Dead Terrorist video.
The fact that some music videos can attain massive views probably explains why you are starting to see music videos debut with special sponsorships. For example, Rihanna's Umbrella music video begins with a brief graphic showing it was presented by Covergirl. 50+ million views is something advertisers are not going to ignore.
YouTomb Site Keeps Data About Videos Removed From YouTube
Everyday numerous videos are removed from YouTube. Often videos are removed because of an alleged copyright violation. A judge recently sided with Viacom in its request for the records of every video YouTube users have watched including IP data. Wired says Google was also ordered to provide "copies of all videos that it has taken down for any reason." The process by which YouTube removes videos is complex but a site called YouTomb is dedicated to tracking the videos removed from YouTube because of a copyright complaint. It is an interesting compilation and includes videos that have been on YouTube for over two years before they were taken down. YouTomb says it is a research project by MIT Free Culture.
YouTomb is a research project by MIT Free Culture that tracks videos taken down from YouTube for alleged copyright violation.
More specifically, YouTomb continually monitors the most popular videos on YouTube for copyright-related takedowns. Any information available in the metadata is retained, including who issued the complaint and how long the video was up before takedown. The goal of the project is to identify how YouTube recognizes potential copyright violations as well as to aggregate mistakes made by the algorithm.
The videos discussed on YouTomb cannot be viewed. It is merely a research project to find out more information about how YouTube goes about removing videos.
Google announced that they are providing a little more data about YouTube videos for the people that uploaded them.
Today we're taking our first step towards answering these questions with YouTube Insight, a free tool that enables anyone with a YouTube account -- users, partners, and advertisers -- to view detailed statistics about the videos that they upload. For example, uploaders can see how often their videos are viewed in different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time. You can also delve deeper into the lifecycle of your videos, like how long it takes for a video to become popular, and what happens to video views as popularity peaks. For now, you can find currently available metrics by clicking under the "About this Video" button under My account > Videos, Favorites, Playlists > Manage my Videos.
That's useful information but Google Operating System notes that data about where videos have been embedded is not included.
The analytics data is really basic and doesn't include a lot of interesting information like the sites that embed your videos, the most important sources of traffic, how many people view the full video or play it again etc.
Where online these videos are being watched is likely of great interest to YouTubers. YouTubers would probably find this information as valuable as where in the world people are watching them. There is a little bit of data underneath the videos about where people clicked from and you could post the video's URL into Technorati but this probably wouldn't turn up all the embeds. Pulse2.0 found this video about YouTube Insight.
Liz Gannes at NewTeeVee says that YouTube has promised to eventually include this valuable referrer information.
In a packet of emailed information, YouTube pointed out that its partners (which include established users and media companies) can utilize the Insight stats to increase their revenue. But to truly offer useful analytics YouTube needs to show the relations between videos, track search engine keywords, and measure the portion of a video a viewer watches before clicking away, among other things. YouTube did say it will soon add in referrer logs to show how viewers discovered a video.
On an unrelated note Google/YouTube also posted the message about YouTube Insight on the YouTube blog. Based on the comments some people are very angry that YouTube took away the "sort by most viewed" feature from the YouTube search. That was a useful feature - why did they take it away?
The BBC is reporting that Pakistan's attempts to block YouTube resulted in an hour-long nearly worldwide blockage of YouTube's website.
BBC News has learned that the outage was almost certainly connected to Pakistan Telecom and Asian internet service provider PCCW.
A leading net professional said the global outage was "probably a mistake".
Pakistan ordered internet service providers to block the site because of content deemed offensive to Islam.
The BBC News website's technology editor, Darren Waters, says that to block Pakistan's citizens from accessing YouTube it is believed Pakistan Telecom "hijacked" the web server address of the popular video site.
The Queen of England and the British Monarchy have launched a YouTube Channel. The Channel will features The Queen's Christmas message as well as current and historical footage of the monarch and other members of the Royal Family. The site contains a number of videos already including this video clip of the Queen's Christmas broadcast from 1957.
Among the older clips is footage from a film by Lord Wakehurst called Long to Reign Over Us, which has never been released to the public.
The former Tory MP, who died in 1970, was a keen amateur film maker and charted many key royal events, including the death of King George VI, the Queen's accession and her coronation.
The site also has footage of Queen Alexandra's West End tour among the rose-sellers in 1917, and silent newsreel of the 1923 wedding of the Duke of York and Lady Elizabeth Bowes-Lyon - the Queen's parents.
Announcing the launch of the channel, a spokeswoman for Buckingham Palace said the Queen "always keeps abreast with new ways of communicating with people".
"She has always been aware of reaching more people and adapting the communication to suit," she said.
"This will make the Christmas message more accessible to younger people and those in other countries."
The BBC says this year's holiday address will appear on the site at about 1500 GMT on Christmas Day.