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Posts with tag: widgets | Return to BloggersBlog.com Homepage
Time-Relevant Widget Needed?
Author and designer Jeffrey Zeldman recently left an interesting comment in a post where he discusses removing the Ma.gnolia bookmarks feed form his blog. In this interesting comment Zeldman discusses the need for a time-relevant plug-in that could unite content from Flickr, Twitter, bookmarking tools, etc.
For about six months, I've been trying to figure out how to create a plug-in that would associate any stream (such as Flickr, Ma.gnolia, and Twitter for example) with a given post, so that a post from a particular day in April 2008 would have photos and Tweets and links from that same day, or a user-determined close time frame.
The idea is to collect time-related objects, as one can easily do when hand-rolling a blog post in HTML, but as one presently cannot do with automated blogging software and social networking applications.
Imagine a blog post from five years ago that talks about your band, and is associated with Flickr photos of you and your band as you looked five years ago-not because you manually inserted the photos, but because time-linkage between web applications is possible.
Imagine a blog post from five years from now that talks about your wedding and is associated with Flickr photos of your wedding-not because you manually inserted the photos, but because time-linkage between web applications is possible.
The social feed aggregators like FriendFeed or Social Thing should be able to do something like this. Personal blogs especially might be more interesting if the day's blog posts, tweets and Flickr photographs could be shown together. This would give a great view of a what a person was doing on a specific date. On the other hand if people use their blog, Twitter, Flickr and other tools for completely different reasons then a time-relevant plug-in or widget would not gel at all. A category or tag oriented plug-in might work better for some blogs.
It does seem like a unifying widget of somekind is needed - something that is more advanced than your typical widget that sits in the sidebar. On FriendFeed, Twitter and elsewhere there has also been discussion of widgets or plug-ins that could bring comments and other data back to people's blogs again. In this era of rapidly launching web 2.0 sites you usually don't have to wait too long before someone develops the widget you have been waiting for.
Update 4-21-08: There is a Yahoo Pipes entry called RSS Filter By Date that pulls in time-relevant RSS entries. You can see it in action here on author Sonja Foust's blog.
Posted on April 20, 2008
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Feedjit Live Web Traffic Widget
Feedjit is offering a widget that provides information about who is visiting your blog or website. An entry is posted to the widget everytime a person arrives at your website and again when the person leaves. Feedjit entries list both the webpage your visitors came from (the referring website) and where they live in the world. Feedjit also posts a little flag again to indicate what country each visitor is from. Feedjit also offers a seperate map widget that shows the locations of the last 100 visitors to your website.
Feedjit says they launched less than 1 month ago and they now already serve more than 3 million widget impressions per week. We added the Feedjit traffic widget to our homepage and it appears to load very quickly. Startup Squad has more details about Feedjit and the people behind it.
Posted on September 7, 2007
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The Incredible Embeddable Web
Steve Rubel, the blogger at Micropersuasion, has an article in Ad Age today that talks about the trend towards bite-sized nuggets of information and bite-sized applications. He says the web is "increasingly becoming decentralized" and marketers and web publishers need to make use of this trend. If you have been witnessing the explosion of widgets and microblogging tools you are no doubt already aware of this trend. In the article Rubel tells marketers to make everything portable.
Make everything portable. The next version of the Macintosh operating system, due out in October, has a small feature called Web Clip that turns any part of a site into a widget that lives on the consumer's desktop. This is a big sign of things to come.
In the very near future portals including iGoogle, My Yahoo and Netvibes as well as social networks will be able to easily inhale the smallest pieces of content from across the web. Don't wait. Start now to make everything on your website embeddable. Traffic is becoming something that happens elsewhere, not just on your site.
Apple's Web Clip feature sounds fine providing they have the publisher's permission to snag anything it wants from a publisher's website. Rubel is right about the current trend. Marketers and publishers that don't take advantage of widgets and RSS technologies may eventually be ignored by web users actively using tools like NetVibes and iGoogle. It's the old "get on board or get left behind" thing happening on the Internet once again. This doesn't mean that content producers necessarily have to come up with their own widgets. A lot of the current applications (and future applications) make great use of RSS feeds so just publishing an RSS feed will make your site's content available to users. Another example is that publishers creating video content can use YouTube or other video sharing technologies that make it easy for people to embed their videos. There are a lot of great tools out there that publishers can take advantage of.
Posted on August 20, 2007
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MySpace Envious Of Facebook's Widget Success
The Financial Times is reporting that MySpace is making plans to open its network to allow outside companies to create widgets just like Facebook recently did. Facebook's widget move was considered a big success and it sounds like MySpace is not about to let the move go unchallenged.
The expected change in approach is a reaction to the success of rival Facebook, which last month unveiled a similar step to open its network to outside developers. Although it has less than half as many users as MySpace in the US, Facebook's approach has won it strong backing from other consumer internet companies, which hope it will give them an easier way to reach the network's 27m members.
More than 1,000 applications and services are already available, letting users do things like publish slideshows of personal pictures to their Facebook pages, or add a box that keeps track of when their favourite bands are playing concerts nearby.
"The [Facebook] platform is interesting," Mr DeWolfe said in an interview with the Financial Times. He argued MySpace's current technology approach gave its users many of the same benefits but said: "We'll probably offer users the choice of both."
The aim was to attract more online companies to create services for MySpace's users. "We'll be bringing in more developers."
If MySpace opens it doors wider to developers it will be interesting to see which companies benefit. iLike, which provides a music widget, was one of the suprises after Facebook opened its doors to developers. iLike started adding 300,000 users daily (hat tip Online Media Cultist) from Facebook users adding the iLike widget to their profiles.
Posted on June 30, 2007
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MyBlogLog Adds Tags
MyBlogLog has added a useful new feature -- tagging. Tags were added last week before the memorial day weekend hit. Tagging will make it easier to identify and organize blogs that belong in specific categories instead of just arranging blogs alphabetically or by community size.
Here are a couple unique ways the tags could be used that were mentioned on the MyBlogLog blog.
1. Spam - If you think someone is spamming you, tag it out loud! Internally, we like to call a user who games the system a SchMOe (Social Media Optimizer). Tag anyone who spams you with the term schmoe. While they have the ability to delete the tag and never see it again, WE can see it internally. As their user account racks up the schmoe tag, we'll investigate their conversations and take appropriate action.
2. Hot Members - Let's allow the users of MyBlogLog to pick Hot Members! Every week I'll dig through the users who are frequently tagged a Hot Member and let you all know about one of them. User chosen Hot Members sounds so much cooler to me anyway.
It looks like a few people have already been tagged as schmoes. A lot of people have been tagged as hot members already. As you might expected the example topics listed under that tag input box already have a large number of tagged members: Xbox 360, Mom, Social Media.
Posted on May 29, 2007
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Tech Companies Turn Widgets Into Ads
It has been expected in the tech community that eventually retailers and marketers would have to pay to get bloggers and website owners to put more commerical and marketing-focused widgets on their sites. Google plans to make this a reality by including Google Gadget offerings in its AdWords/AdSense program.
Google is not alone. Tumri with its recent infusion of $6.5 million is also in the business of widget advertising. Technorati also recently asked an interesting question related to widget advertising in a survey. Niall Kennedy writes that widget construction and directory sites like Widgetbox and Clearspring also have plans for widget advertising. Mashable has a post about a widget affiliate advertising program called Starnum. And a TechCrunch post mentions a few others including Mpire, Boobox, AuctionAds and Ebay. Amazon.com also has a number of embeddable ad tools that Amazon affiliates can place on blog and websites.
Google won't be the only player in widget advertising but with its huge AdSense network it will be the biggest player. To get the best placement on blogs widget advertisers may have to offer a combination of cost per click, CPM and referrals. A widget advertiser only offering referral commissions probably won't get as good placement as a widget advertiser offering a high CPM rate or a combination of CPC, CPM and referall fees.
Posted on May 17, 2007
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MySpace Acquires Flektor, a Widget Creation Tool
TechCrunch is reporting that MySpace is buying Flektor, a service that lets people quickly create widgets using text, music, photos and video.
MySpace will acquire Flektor, a just-launched service that allows users to create widgets from photos, video and text, according to two sources with knowledge of the deal. This comes right after the news of MySpace’s pending acquisition of Photobucket last week for $250-$300 million. This will be a much smaller deal, in the $10-$20 million range, possibly with an earnout.
Flektor competes with more established startups like Slide and RockYou, and launched only a few weeks ago. Still, insiders say that the company has developed a killer set of tools to create slide shows as well as much more elaborate widgets that include audio, video, photos, text, effects and transitions. In our testing v. Slide and RockYou, Flektor came out way ahead in usability and features.
It's an odd acquisition, though, since Photobucket also has a slide creation product that competes with Flektor.
Is MySpace trying to become more of a storage and widget tool or is this just part of an onverall plan to improve MySpace.com? Better widgets mean more people might promote MySpace by putting a MySpace (Flektor) widget on their blogs, other social networking sites or even eBay so this could also explain the strategy. Flextor mentions using widgets on eBay so the auction site must be a place people frequently use them to help explain the products they are trying to sell.
Posted on May 16, 2007
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Technorati Considering Widget Ads?
Technorati's widget survey has sparked some interest in the blogosphere. Marketing Shift posted their answers to some of Technorati's widget questions. ClickZ's blog noticed the question that asked "Would you place a widget on your blog that displayed an ad?"
Technorati already offers bloggers an array of widgets. They mostly are blog-content related, such as listing top searches, link counts, and tags. Now, the company seems to be considering introducing widgets that display ads.
Or so you'd gather from a survey I just received (as a consumer -- not a journalist) from Technorati.
Coincidentally, I had a long chat last night with Technorati co-founder Peter Hirschberg. He didn't breathe a word about anything widget-related.
Technorati wants to know what the resistance would be to a widget that contained advertising. Most professional bloggers probably would not be happy with a widget that contained an ad because it would compete with other advertising already on their blogs. Technorati would probably need to offer to share some of the ad revenues to get people to use the widget.
Posted on April 25, 2007
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Netvibes Planning Widgets
Business 2.0's The Next Net says Netvibes CEO Tariq Krim is "widget crazy." In an interview Krim told The Next Net that Netvibes plans to turn the Netvibes modules into widgets that can be posted on blogs.
Now he is about to blow it all apart. Within the next few weeks, all of those little boxes (Krim calls them "modules") will become exportable as widgets to other Websites as well. "I love destroying what I build," he says.
It's Krim's way of contributing to the budding widget economy. Netvibes has 10 million active users, If you figure that each one has created at least five modules per page, that's a lot of potential widgets. Krim declares:
"Widgets are killing the Webpage. It is time to go to something else. We are entering the widget economy. We are going there no matter what."
Netvibes is also developing a Universal Widget API that will let widgets talk to one another and synchronize among themselves. And in April, Krim plans to add social networking features to Netvibes, such as the ability to subscribe to your friends' widgets or send them a cool blog post or video directly to their Netvibes page.
Krim old Next Net that the widgets will be available on Netvibes in April.
Mashable reports that Netvibes rival Webwag already has widgets.
The second piece of news almost fell under the radar. Netvibes rival Webwag has quietly enabled a feature that lets users post widgets from Netvibes and Google IG to a Webwag page. They want to keep it quiet until the feature is officially ready, but I love the idea. Once all the startpages support the same widgets, how do you choose between them?
Webwag's widgets don't sound anything like Netvibes exportable widgets that can be embedded on a blog. Once Netvibes has widgets competing startpages like Pageflakes will probably offer them as well. You can see a list of more startpages here.
Posted on February 13, 2007
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Widgets, Third Party Tools Can Weigh Down Blogs
Mike Arrington has an interesting post on CrunchNotes about the difficulties in keeping a popular blog like TechCrunch live. He blames third party widgets, advertising technologies and blog publishing software for contributing to his problems.
There are many culprits. First, we have a lot of third party widgets, ads and analytics apps running on the site. They are often the cause for slow load times. FM Publishing, our advertising network, often slows down the site and then other things pile on to crush it.
Today we had three problems. FM is updating their software and caused massive . We switched to the new version of wordpress which is clearly not bug free. And on top of that we have a number of plugins that are acting weird on the new wordpress software. One of them took us down earlier tonight.
Another culprit is MyBlogLog, which we've had to strip off the site a number of times because of slowdowns.
Jeremy Zawodney provides several good reasons why badges and widgets can cause problems for blogs. Too much widget bling can slow down your blog and/or make your blog look hideous. Besides the only widget your blog really needs is the supreme widget (thx Mad Techie Woman).
Posted on February 12, 2007
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Widget Madness
The New York Times has an article about the emergence of widgets. It certainly isn't the first article about widgets but it provides a good introduction and a great title -- "Some Bling for Your Blog" -- which is really what widgets provide for blogs. Some bloggers, like Pastor Hyatt, may already have a widget addiction.
On his Web log, Pastor Hyatt, the leader of the Evergreen Community in Portland, Ore., has woven in widgets, or mini-applications, that show a selection of book covers from his personal library, present the most recent posts from some of his favorite blogs, and serve up random quotes from the television show "Arrested Development."
"You start small, and it's kind of like an addiction," said Pastor Hyatt (his blog is at bobhyatt.typepad.com). "TypePad has a whole section of widgets, and they're adding more all the time," he continued, referring to a popular blog-hosting service.
According to the Pew Internet and American Life Project, about 12 million Americans now maintain a blog. Widgets are elements, often in the left or right columns of a blog, that enhance its usefulness or aesthetic appeal. (The term "widgets," confusingly, can also refer to compact applications that operate on a computer's desktop.)
"Widgets pull content or services from some other place on the Web, and put it into your personal page," said Fred Wilson, a venture capitalist at Union Square Ventures in Manhattan.
Some of the widgets mentioned in the Times article include Blufr, StreamPad, ChipIn, MyBlogLog, LibraryThing, Mini-Clock, Plazes.com and ClustrMaps. Widgets have been around for quite a while. It is just a catchier name for what used to be called blog add-ons. Before that the snippets of code that you could paste on your homepage was often simply called "free stuff" for your website. There has already been discussion earlier this year that 2007 could be the year of the widget. There was even a conference about the widget economy last November called WidgetsLive -- it was produced by Niall Kennedy and Om Malik.
Widgets have been growing over the past two or three years. They have followed the growth of blogging and social networking. Widget companies need people with profiles and blogs to embed their snippets of code in order to thrive. Widgets make it easy for bloggers and social network users to add photos, videos, music selections, weather forecasts, clocks, quizzes, maps, friends, polls, chat, emoticons, stock charts, sports scores, video games and other content to your blog. There are also widgets for your desktop but it is the blog widgets that seem to be generating the recent excitement. Yahoo has Yahoo Widgets; Google offers Google Gadgets and Microsoft has Microsoft Gadgets. Wordpress offers sidebar widgets for bloggers using its blog publishing service. Typepad also has a widget gallery.
There are already a few blogs dedicated to widgets like Widgetoko, Widgets Lab, Widgets Blog, Sexy Widget, LogDirect, Wordpress Widgets, Snipperoo, Flying Seeds, StickiWidgets, eHub, Mashable and Widgify. A couple other widget blogs -- Widget Daily and Widget World -- have not updated recently.
WidgetBox.com and Snipperoo Widget Directory are websites that can help you find widgets. You can see our shorter list of blog add-ons (widgets) here. Hot Scripts provides a list of remotely hosted web scripts. HowToWeb.com's Widget Search also helps people find widgets.
Widget Buzzkill: Before you get too excited about widgets Valleywag has listed five reasons why the "level of enthusiasm for these modest add-ons -- services such as Blinkyou and Coolmyspacecomments which can provide photo galleries or other baubles to otherwise basic web pages -- is entirely out of proportion to their importance."
Our past widget coverage can be found here.
Posted on January 18, 2007
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2007 Year of the Widget?
Business 2.0's The Next Net blog has an interesting post about the growing importance of widgets. There are many different kinds of widgets which are also known by other names like snippets, badges, embed code or blog add-ons. Sites like Flickr, MyBlogLog, YouTube and Technorati all offer widgets that bloggers can place on their blogs. You can see a list of more blog add-ons or widgets here. Next Net says the widgets that let you embed data are the most important kind of widgets.
The more important kind of widgets are those that let you take data from one Website and embed them into another. Sometimes these are called Web badges or snippets, but they let you remix the Web to your liking by adding, say, a customized search box to your blog, a YouTube video to your MySpace page, or create a whole page of widgets on NetVibes by pulling in your Gmail, favorite RSS feeds, and photos from around the Web. If you use TypePad, there is a whole gallery of widgets you can add to your blog, including your linkroll or a one-click video chatting button.
Next Net also says that some are already calling 2007 the year of the widget.
The reason Web widgets are important is because they are the most concrete manifestation of something else that is happening. The Web is splintering. Centralized portals don't matter anymore in an era when Google and Digg will filter the ever-changing Web for you much more efficiently. Or you can filter it yourself with a few well-chosen widgets, and bring it to your own particular corner of the Web.
Some are already calling 2007 the -year of the widget. But ever since Websites started opening up their innards a few years ago and giving away their data through open APIs any programmer could access, the widgetization of the Web was already on its way. Now, nearly anyone can grab a widget and slap it onto their blog, NetVibes or MySpace page.
The Web 2.0 companies with the best widgets may end up being the winners. There will also be a growing markety and possibly annoying aspect of widgets. There will be an attempt to mimic the early success with viral videos by creating viral widgets with ads or marketing widgets. Next Net writes: "widgets will come ad buttons and sponsored marketing messages gussied up as content." The marketers are going to have to be able to convince bloggers to place these marketing widgets on their blogs -- maybe this will turn into another potential revenue source for bloggers. Another marketing side of widgets could be widgets that gather information and demographics in order to resell it.
Widget startups will spring up that not only disseminate information to an atomized Web, but use their widgets to gather information as well in order to recentralize and repackage it.
Web 2.0 Widget startups are a certainty for 2007. The companies that thrive on widgets will offer something that bloggers feel complements and improves their blog. Many widget startups will fail because there is only room for a limited number of widget companies. After all, there are only so many widgets one blog can hold.
Note: Newsweek had a recent article declaring 2007 as Year of the Widget. (via GigaOm) More widget coverage at Instabloke, Fabric of Folly, Mike Abundo, SplashCast, Read/Write Web, Micropersuasion, Profy and Widgify.
Posted on January 3, 2007
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We Love Widgets Offers Horoscope Widget
A service called We Love Widgets is making use of the power of widgets. For their first widget they teamed up with theAstrologer.com to provide a horoscope widget. The horoscope widget is simple for MySpace users as Mashable explains.
Their first offering is a horoscope widget that updates itself with content from theAstrologer.com. They’ve done a good job: it's nicely designed and you don't even need to cut and paste any code - you can instantly add it to MySpace by entering your MySpace username and password (this is a feature that we’re seeing more regularly).
For blogs and websites people will need to copy and paste the HTML code that is given. The site gaurantees no spyware, adware or viruses and promises not to use or sell your personal information. More blog add-ons can be found on our blog add-ons list.
Posted on September 5, 2006
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The Power of Widgets
Fred Wilson blogs that he thinks the "widgets" provided by MySpace and YouTube are at least partly responsible for their huge sucess.
In the case of MySpace, the ability to simply click "add" when you hear a song you like and then you are broadcasting that song on your own page was pure genius. It brought the musicians to MySpace because they saw the viral aspects to music on MySpace. The more musicians came to MySpace, the more value accrued to being a member of the MySpace social network.
The founders of YouTube must have thought a lot about that trick because when they made their video player embeddable on a MySpace page, the MySpace community reacted swiftly, putting YouTube videos on their pages the way they put music on their page. They find something they like and they show it to their friends. Not a link, that's old school, they showcase the media right their on their page.
MySpace now has plans to take music to another level but letting MySpace members sell their own original music from their profile. YouTube's embed video feature allowed it to quickly viral out as more and more bloggers starting inserting videos in their posts. A website called Bunchball (thx TechCrunch) is trying a similar technique by letting blogs and websites embed Flash games. Offering content via embedded code has become a way for services to quickly get noticed. You could also call this post the power of blog add-ons or blog tools. Flickr also spread quickly by offering tools for bloggers.
Individual bloggers are also realizing the possibility. Gapingvoid recently launched the Gapingvoid widget. The BLaugh comic also offers syndication code. Maybe if Robert Scoble created a widget he could regain his blog power? We don't actually think Scoble has lost his blog power but he is discussing the possibility here.
Posted on September 2, 2006
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