|
Posts with tag: wal-mart | Return to BloggersBlog.com Homepage
Giant Retailers Blogging About Products
 Major retailers like Amazon.com and Wal-Mart are using blogs as a way to showcase some of their products and generate interest in new products. Wal-Mart has a blog called Check Out which is written by a team of experts at Wal-Mart and Sam's Club. Seattle Times writes that Check Out provides a window into the opinions of Wal-Mart's tastemakers.
The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation's largest retailer, who have spent years shielded from public view.
Their decisions about what makes it onto Wal-Mart's shelves have enormous effect, earning (or costing) vendors millions of dollars. It was a blogger on Check Out, after all, who first disclosed last month that Wal-Mart would stock only high-definition DVDs and players using the Blu-ray format, rather than the rival HD DVD system. The decision was considered the death knell for HD DVD.
On the blog, Marvin Deshommes, a merchandise manager in the lawn and garden department, tells readers that he belongs to the Christian Life Cathedral church. His favorite quote from the Bible is Luke 12:48 -- "To whom much is given, from him much will be required."
Joe Muha, a video-game buyer, discloses that Ayn Rand is one of his favorite authors. Danielle Pribbernow, a toy buyer, talks about her cat, Sierra.
Wal-Mart says the Web site helps buyers solicit quick feedback from consumers on the merchandise -- and shows a softer side of the giant company, which has 5,000 stores, 1.2 million workers and annual sales of nearly $400 billion.
The concept is similar to Amazon.com's Daily Blog where Amazon.com's editors discuss cool products and products in the news. Wal-Mart's been behind some lame projects in the past such as the lame social network called The Hub and a travel flog. This latest blog is much better than those failed PR stunts. Wal-Mart's Check Out blog does have comments and you can read the comment policy here.
Posted on March 6, 2008
Permalink | | | Comments (View)
| |
Wal-Mart Shutters Lame Social Network
 Do you hear the wails of thousands of angry teens? No. There are no upset or angry teenagers. There is only silence over Wal-Mart's defunct social network called The Hub or School Your Way. We blogged about The Hub's launch in July and we would like to remind everyone that "geniuses" from Sony were involved in this project.
WHO'S BEHIND THIS GENIUS WEB DESTINATION?
The guys from Wal-Mart and Sony teamed up to bring you all the sweet stuff you'll find on the HUB!
Hopefully, that statement just meant Sony donated prizes and not that Sony tech wizards came up with The Hub concept and design. We'd like to know if any teens actually received their "out of control" prizes.
WHAT KIND OF PRIZES ARE WE TALKING ABOUT?
We're talking awesome Sony stuff from laptops to High Def Camcorders and all the gear that comes with them! We've also got another prize package that will really give you the celeb treatment: A trip for 2 to LA that includes spending money and a chance to meet some pretty impressive people in the industry of your choice!
SERIOUSLY?!
It's the real deal, guys, these prizes are out of control! All you have to do is make a page or submit a video clip to get your chance to win!
It would not be a true goodbye to The Hub without mentioning once again the three giant Web2.0 pencils that provided navigation for School Your Way. Wal-Mart's The Hub was so retro cool.
Farewell pitiful Wal-Mart social network. (via Mashable -> Blog Herald)
Posted on October 4, 2006
Permalink | | | Comments (View)
| |
|
|
The Writers Write Lifestyle Network
|
|
