The winner of this auction gets my account with all of my followers. The account is in my name now, but the winner of the auction can pick any other name that's available on Twitter for the transfer. For example, you could have http://www.twitter.com/x where x=any name thats not already taken. You can change it yourself at anytime too, one of the cool features about Twitter settings.

So basically it's like getting a new account with your own name, but having a pre-installed audience.

The first sign of value to most people would be the number of followers I have (the audience size). At the beg. of this auction, there are 1397 followers and I am actually quite proud of the actual quality of these followers, moreso than the number. Feel free to explore everyone to see who's there.

Also, as with any dynamic group, there is obviously risk. My followers could jump ship at anytime. There is no guarantee on this part. People will come and go, thats just the way it is. Whether you represent a company, a group or just yourself, this group will not want to be sold to, Im sure. The successful winner will share a reciprocal value with the followers.

Finally, I'd just like to give props to all of you out there who are following me on Twitter. No offense what so ever - we can easily find each other again.

Hello Everyone. Yes this is my new site and yes...I will have my 1st blog entry up for your viewing pleasures later on today. Thank you for coming and please come back later today. - Joanne C., Host of Rocketboom.com

For the highest bidder, we will create five original, fifteen second (minimum) - one minute (maximum) post-roll commercials that will span five days of programming, Monday-Friday, March 6 through March 10, 2006. Each day that week a different commercial that we create for your company will be played at the conclusion of the Rocketboom episode.

Rocketboom reaches a minimum of 130,000 people per day and each day's video, over the course of several days, receives over 200,000 complete views. Thus, the advertisement reach for this auction is currently a minimum of one million views.

UPDATE: Baron clarifies writing us, "The advertiser will relinquish all control. If we get a high bidder, they will pay us right away. Then we will make the ads and play them on Rocketboom whether they like the ads or not. They will understand that by placing a bid, they give up complete control to us to do what we will."

Congdon is reason enough to watch Rocketboom. A fizzy ingenue with a mischievous streak, she bridges the gap between the program's dual missions: to be a newscast homage and a new media breakthrough. She makes Rocketboom comfortable and cool, all at the same time.

"We wanted to have a creative video blog that would be palatable," she says. "A lot of the video blogs out there are by someone in their bedroom, half-awake. Mainstream America is not going to want to watch that. We wanted to get people watching stuff online, to get people interested in this new medium."

Baron has recently hired correspondents in Los Angeles, Minneapolis and Boston. To make the venture pay, he peddles ad time at the end of each report.

How big, how lucrative, how revolutionary could Rocketboom become?

Nothing is sure except this: Technology won't hold it back. From day one it blanketed the globe, issuing forth from a consumer-grade videocam and a laptop.