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Posts with tag: robert-scoble | Return to BloggersBlog.com Homepage
Robert Scoble Has Tough Words For Microsoft
Robert Scoble used to work for Microsoft and was often referred to as the Microsoft blogger. But Scoble now has some tough words for his former employer according to a Times Online article.
At a "global summit" of its most-valued software developers, Microsoft repeatedly declared that it would "win" in search and other parts of its Windows Live internet strategy.
"The words are empty," Scoble responded. "Microsoft’s internet execution sucks (on the whole). Its search sucks. Its advertising sucks. If that's 'in it to win', then I don't get it."
He continued: "Microsoft isn't going away. Don't get me wrong. They have record profits, record sales, all that. But on the inter-net? Come on.
"Microsoft: stop the talk. Ship a better search, a better advertising system than Google, a better hosting service than Amazon, a better cross-platform web development ecosystem than Adobe, and get some services out there that are innovative."
Scoble's comments reflect wider concerns - shared by some Microsoft insiders - that the poorly understood Windows Live initiative is failing to make the impact expected when it was unveiled 18 months ago.
It would probably be much easier for Microsoft if there were not lots of other bloggers that agree with Robert Scoble. Microsoft had hired Michael Gartenberg to replace Robert Scoble as its new blogging evangelist but he quit.
Posted on March 18, 2007
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Robert Scoble Leaves Microsoft for PodTech.net
 Robert Scoble is leaving Microsoft to work at a start-up company called PodTech.net. Here is the press release from PodTech.net.
Robert Scoble says it wasn't a defection. We all know the code words: "left to pursue other opportunities." But in the truest sense of those words, Robert says he leaves Microsoft because his work there was done and he comes to PodTech to participate in a nascent industry that promises to go nova.
Many bloggers are discussing Scoble's departure including Silicon Valley Watcher, Scripting News, gapingvoid and the Cyberspace People Watcher. There are many more posts listed at TechMeme and Tailrank.
 Dan Farber at ZDNet points out that Scoble has topped the World Cup in searches on Technorati. Farber asks "what does that say about the Technorati audience?" Tonight the World Cup is still ranked second to Scoble on Technorati searches but that probably won't last much longer. Scoble has some posts himself about leaving Microsoft here and here.
Posted on June 11, 2006
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The A-List, Llamas and Brrreeeport Headlines
Bloggers are testing the blog search engines to see how well they do finding posts that include the text "brrreeeport." The idea was started by Robert Scoble on this post.
Here, let's play a game. Everyone in the world say "brrreeeport" on your blog and you'll be listed on this Technorati page automatically. Heh. There are also no pages on the Internet linked to for that term on Google, Yahoo, or MSN.
So, now you too can take down the man! Get your due! Get around the gatekeepers. Tell all those A list bloggers to screw off and die! Heheh. Or, you can let me own that term all by myself! Heheh.
But Scoble is an a-list blogger? Isn't that sticking it to the man when you are the man? Scoble has some updates on how the blog search engines are doing in locating brrreeeport posts here and here. He also gives some tips about how to join the A-list in this post. One of his tips is about writing a good brrreeeport headline.
Quick: go to Technorati and do the brrreeeport search. Now, which headline and opening text grabs you? Makes you wanna click? Hint: we're all being slammed with hundreds of sites every day. The more interesting you can make your headline, the better. Think about what your headline will look like in the search engines and use every one as an opportunity to grab a little bit of traffic.
Now, look at the 98 brrreeeport results on Technorati. All are on the same topic, right? But some headlines stand out from the noise. Which ones grab your eye? The one that says simply "brrreeeport report?" Or the one that says "brrreeeport beats Mohammad cartoon?" Conflict is a story telling device. Use it in headlines!
To sum up: the blogosphere is just a giant headline competition. An MSN Spaces blog has an interesting headline with: Brrreeeport - Has Scoble found the lama mating ground?. One more "l" and the headline would have been that much better. Someone has even registered brrreeeport.com. This is getting out of control.
Posted on February 14, 2006
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