There was a lot of Internet buzz when Quarterlife, a show about twenty-somethings, was moved from web to NBC during the Writer's Strike. Unfortunately, online buzz does not always translate into offline success - just ask Snakes on a Plane. Quarterlife turned out the lowest ratings for its time slot in over twenty years for NBC reports Reuters.
The highly touted online series about a group of young artists bombed in its NBC debut on Tuesday night, drawing the network's lowest ratings and smallest audience for that time slot in at least 20 years, according to Nielsen Media Research.
The show ranked a distant third place for the 10 p.m. hour, averaging just 3.1 million viewers and a meager 1.3 rating among advertisers' favorite demographic, adults aged 18 to 49, the precise audience for whom the series was designed.
The program had been scheduled to move to Sundays on NBC starting March 2.
But two sources close to the program, though not authorized to speak publicly about its scheduling, said "quarterlife" has been removed from the NBC lineup.
Reuters also says NBC may move the show to Bravo - a network best known for its reality tv programs. The show's protagonist Dylan Krieger blogs in the show as Jeremy Axelrod explains in this post. The show was originally meant to be shown on MySpace.com - the MySpace page is here. As an Internet show it was a hit and it will always be known as the first web show to make the jump to network television. But as a regular tv show it was a big dud. If the WGA Writer's Strike had continued maybe people would have eventually tuned in.
The New York Timesreports that NBC has gone ahead and purchased the Internet show Quarterlife. Numerous tv shows have schedule changes or are running out of episodes - you can see a chart here -- because of the ongoing writers' strike. The rapidly diminishing number of quality shows has the networks looking for other options such as game shows and reality tv. NBC managed to find in Quarterlife an online show that had enough quality to be broadcast on television. The Times says NBC buying Quarterlife to air on the network is a "first-of-its-kind deal" for a web-based show.
"Quarterlife" deals with a group of creative 25-year-olds and how their personal lives are described in the blog of the lead character, a would-be writer named Dylan Krieger.
Though they would not disclose the exact terms of the deal, Silverman and Herskovitz said NBC had agreed to become a partner in the "Quarterlife" concept, by paying a license fee that Herskovitz said was much less than what is paid for conventional shows.
NBC will be able to replay the episodes on its Web sites after the broadcasts and will sell the negatives of the episodes internationally. But for as long as the series runs, the episodes will first appear on the "Quarterlife" Web site.
The idea originated more than a year ago when Herskovitz and his longtime partner, Ed Zwick, decided they had to find a way to create entertainment that would be free of corporate ownership--and creative interference.
Some of the tech blogs have been buzzing that the writers' strike will benefit web publishers somehow either as a boon to original web video content or by sending advertisers toward the Internet. Advertisers are already pretty keen on trying out the Internet so the writers' strike isn't really going to motivate them anymore than they already are. As far as web fiction goes Quarterlife is really the exception to the rule. Most web fiction is either too short or the production values are not good enough for it to make the jump to television. There probably isn't enough time to get an original high quality web series off the ground quickly enough before the writers' strike is over -- especially with the top 12,000 script writers on strike. The web might compete a little better in the humor category than in fiction but even then you are still lacking the top comedy writers and the tv studios. You can keep up with latest news on the writers' strike here on Twitter.
The first episode of Quarterlife can be seen below. Other episodes can be found on the show's website. Quarterlife can also be seen on MySpaceTV where it should not be confused with an online reality series called Roommates.
There was a lot of Internet buzz when 
The New York Times 