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Perez Hilton Sued For Posting Topless Jennifer Aniston Photograph
 The AP is reporting that Mario Lavandeira, the blogger better known as Perez Hilton (www.perezhilton.com), is being sued by a Hollywood movie studio for posting a stolen topless photograph of Jennifer Aniston on his blog. AP says the studio is alleging that the photograph was "misappropriated and illegally copied" during the production of The Break-Up.
The shot of Aniston, 38, was not included in the final version of the movie, which earned more than $118 million at the box office.
The lawsuit, claiming copyright infringement and filed in U.S. District Court, said Lavandeira "posted all or parts of the stolen footage from the motion picture on his Web site."
The suit seeks an injunction barring further distribution of the picture and requests a court order "directing the U.S. Marshal to seize" the copyrighted material from the 28-year-old blogger.
There was no response to an e-mail message to Lavandeira seeking comment on the suit.
Perez Hilton has amazing traffic. Perez claims he hit a record 5.38 million page views and 4.75 million unique visitors earlier this week.
We set a NEW traffic record yesterday.
According to our Sitemeter statistics, we had 5.38 million page views and 4.75 million unique visitors on PerezHilton.com on Monday.
And it was a freakin' holiday in America yesterday with many people out of the office!!!
But the blogger with the immensly popular celebrity gossip blog is facing mounting legal problems. The popular celebrity blogger is also being sued by the paparazzi photo agencies who claim Perez Hilton is violating copyright laws by posting their photographs on his blog. Radar is also covering this story.
Posted on February 22, 2007
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PerezHilton.com Loses One Advertiser But Gains Several More
Racy content and lawsuits (see here and here) so far aren't holding back advertisers from placing ads on the PerezHilton.com gossip blog. One ad was pulled recently from PerezHilton.com because of objections to some revealing celebrity photographs on the website according to a MediaPost article but there have been more than enough ads to take its place. The MediaPost says PerezHilton.com, which uses the Blogads ad network, has run ads for six different tv series in just the past week or so.
The ad formats have varied from featured spots in the right-hand skyscraper unit to full site takeovers. Series promoted include "Grey's Anatomy" and "Gay, Straight or Taken" on Lifetime, "Wildfire" on ABC Family, "Dirt" on FX, "Beauty and the Geek" on The CW Network, and "Surreal Life: Fame Games" on VH1. Spots on the site--arranged by blog ad network Blogads--range from $800 per week to $9,000 per week for placements in the skyscraper to significantly more for full site takeovers. Blogads declined to disclose the exact figure.
Blogads founder Henry Copeland said it is the site's young demographic and huge impressions that advertisers are after.
Henry Copeland, founder of Blogads, said that brands are willing to advertise with Perez to tap into the blog's enormous readership. Blogads reports 15.6 million ad impressions weekly on the premium ad spot on PerezHilton.com, making it the most highly trafficked space in the entire Blogads network. "The most important factor: everyone at agencies and the clients is reading Perez," he said. "They know their target audience is reading it. And they know they have to be there if they want to hit America's 2 million trend-mavenest women in their twenties and thirties--the women who are the queen bees in their offices for entertainment news."
Perez Hilton will need to sustain its massive traffic in order to continue to interest advertisers. He will have to be able to fend off lawsuits from the photography agencies so he can continue running celebrity photographs. PerezHilton.com is also not without competition from the thousands of other celebrity blogs. A Broadcasting & Cable article says other celebrity sites used recently in a FX ad campaign included Gawker and PopSugar in addition to PerezHilton.com.
Posted on January 7, 2007
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Photo Agencies Pursue Perez Hilton
Canada.com reports that Splash, a paprazzi agency, is the latest photography agency to take complaints that Perez Hilton is illegally copying photos one step farther.
In a letter drafted by L.A. law firm Makarem & Associates, Hilton was ordered to remove exclusive photos of Britney Spears holding her baby Jayden James, taken in Louisiana by Splash snappers Aaron St-Clair and Steve Dennett.
The legal move by Splash, one of the biggest paparazzi agencies in the world, comes just weeks after a photographer from FilmMagic confronted Hilton at a Hollywood event about pilfering his photos.
A defensive Hilton snapped at the photographer: “Nobody contacted me to take it down, so shut the f**k up!"
FilmMagic and sister agency WireImage are owned by MediaVast Inc.
Splash handed Perez a cease-and-desist letter at local Coffee Bean & Tea Leaf cafe. You can even see the video of Perez receiving the cease-and-desist letter here on YouTube. The article says X-17 and Toronto-based LDP Images have also warned Perez Hilton about posting copyrighted photos on his blog. A post on Jossip said VH1 has passed on a Hilton show. Jossip writes, "we hear the celeb blogger's reality show recently got the shaken head from VH1. And, from what we understand, VH1 isn't the first network to say no to the production."
Posted on November 18, 2006
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