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Posts with tag: myspace | Return to BloggersBlog.com Homepage

MySpace Close to Launching MySpace Mail

paidContent reports that MySpace is planning to launch an email product called MySpace Mail this week. People will get @myspace.com emails with the accounts.
The launch will be soft and low key, with a slow build toward a full roll out well before the end of the year. Some members already have access as part of the company's testing and it is being adjusted with their feedback as part of an iterative process that will be ongoing. MySpace needs to be careful; if they turn on the hose too fast, they could wind up with a huge problem should something go awry. MySpace declined comment.

MySpace reports 130 million members globally, 70 million in the U.S. It's unclear how the e-mail will roll out and whether it will be available outside the U.S. but if MySpace is successful in spreading the service across its members, it quickly could become one of the top e-mail providers.
It is true that MySpace is still a major force in social networking but a lot of MySpace users already have email accounts through other providers such as Google.

Posted on July 22, 2009
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MySpace Cuts 400 Jobs

MySpaceFast Company reports that MySpace is cutting 30% of its workforce, about 400 jobs.
The MySpace layoffs were rumored for weeks beforehand; the top management was reshuffled in April when News Corp., MySpace's parent company, replaced founder and CEO Chris DeWolfe with former Facebook exec Owen Van Natta, and the Web was rife with murmurs of an imminent retooling of the rest of the office.

Just one year ago MySpace was dominating Facebook in the U.S., pulling in 73.7 million users per month in May 2008 to Facebook's 36 million. While Facebook had surpassed MySpace in global unique visitors the previous month, MySpace's vast advantage in the U.S. still gave the site clout with advertisers.
MySpace has fallen behind Facebook in the social network race. They still have plenty of visitors to interest advertisers so it is probably the weak economy - not losing to Facebook - that has forced the company to cut jobs and reduce costs.

Posted on June 18, 2009
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MySpace Wants Third Party Widgets

MySpaceMySpace isn't going to let Facebook have all the fun. The BBC reports that MySpace is also going to be opening up their social network to third-party apps.
The move brings the website into line with rival Facebook, which has seen strong growth since it opened up to outside programmers.

Facebook has become a portal for services such as video, audio and photos since the change.

MySpace has more than 188 million registered users, compared to the 47 million who use Facebook.

MySpace was bought by Rupert Murdoch's News Corp for $580m in 2005.

"We hoped it would do very well, but we never imagined it would do this well," Mr Murdoch told the Web 2.0 conference in San Francisco on Wednesday.
Third party applications can be built really fast and they can take off very quickly. It was only a few months ago - May of this year - that Facebook opened up its social network to third party apps. Just a month or so after that MySpace was reported to be jealous of Facebook's apps. Wired's Compiler blog says the platform will be opened in the next couple of months. MySpace has nearly four times the amount of users as Facebook so Facebook's several month head start in the widget wars probably isn't much of a lead at all.

Posted on October 18, 2007
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Large Traffic Jumps for Social Networks Over Past Year

The chart below from a ComScore press release (via Read/WriteWeb) shows the amazing growth some of the largest social networks have achieved over the past twelve months.

Total Unique Visitors (000)
Social Networking Site Jun-06 Jun-07 % Change
MySpace 66,401 114,147 72
Facebook 14,083 52,167 270
Hi5 18,098 28,174 56
Friendster 14,917 24,675 65
Orkut 14,917 24,120 78
Bebo 6,694 18,200 172
Tagged 1,506 13,167 774


The list does not include all the social networks only those selected by ComScore that had over 10 million visits and at least 50 percent growth during the past year and are of particular significance to the North American region.

ComScore credits international growth for the large increases in visitors at these social networks. MySpace clearly remains the leader as far as visitors goes. Facebook showed the most impressive growth and Tagged came out of nowhere to be one of the top sites. Friendster and Orkut are still hanging in there with nearly 25 million monthly visitors each.

Posted on August 8, 2007
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MySpace Blocks 29,000 Convicted Sex Offenders

MySpaceThe BBC reports that MySpace has announced they are blocking the profiles of 29,000 convicted sex offenders.
The social networking website MySpace has reported a four-fold increase in the number of convicted sex offenders using its service.

The company found more than 29,000 convicted sex offenders in the United States had profiles on MySpace - up from a figure of 7,000 given in May.

MySpace said it was pleased it had identified and removed the profiles of the offenders.

Critics of MySpace call for new laws to make such sites safer for children.
A lot of critics are targeting MySpace while completely ignoring many other social networks that are not doing as much to stop pedophiles. Part of the reason for that is MySpace is the largest and most popular social network so they are hit with the most complaints.

Posted on July 26, 2007
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MySpace Envious Of Facebook's Widget Success

MySpaceThe Financial Times is reporting that MySpace is making plans to open its network to allow outside companies to create widgets just like Facebook recently did. Facebook's widget move was considered a big success and it sounds like MySpace is not about to let the move go unchallenged.
The expected change in approach is a reaction to the success of rival Facebook, which last month unveiled a similar step to open its network to outside developers. Although it has less than half as many users as MySpace in the US, Facebook's approach has won it strong backing from other consumer internet companies, which hope it will give them an easier way to reach the network's 27m members.

More than 1,000 applications and services are already available, letting users do things like publish slideshows of personal pictures to their Facebook pages, or add a box that keeps track of when their favourite bands are playing concerts nearby.

"The [Facebook] platform is interesting," Mr DeWolfe said in an interview with the Financial Times. He argued MySpace's current technology approach gave its users many of the same benefits but said: "We'll probably offer users the choice of both."

The aim was to attract more online companies to create services for MySpace's users. "We'll be bringing in more developers."
If MySpace opens it doors wider to developers it will be interesting to see which companies benefit. iLike, which provides a music widget, was one of the suprises after Facebook opened its doors to developers. iLike started adding 300,000 users daily (hat tip Online Media Cultist) from Facebook users adding the iLike widget to their profiles.

Posted on June 30, 2007
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MySpace To Launch Minisodes and Independent Video Website

MySpace TVMySpace has partnered with Sony Pictures Television for a new video service called the Minisode Network. Oddly the new site will contain condensed versions of old hit shows like Charlie's Angels. CNET's Crave blogs that MySpacers will be able to embed the minisodes which are each about 3 to 5 minutes in length.
You can think of it as TV on Cliff's Notes. Each 'minisode' is three to five minutes long, but Sony and MySpace have assured skeptical viewers that the story arc of the original TV episode remains intact.

On the Minisode Network, you can now watch three shaved-down episodes from a total of 15 TV shows. Many of them, like Starsky & Hutch and Charlie's Angels, predate the average young MySpace user, but a few, like Dilbert, are a bit newer. According to a release from MySpace, new ones will be added each week and more than 500 total will be online by the end of 2007. It's not clear whether this means that new shows will be added as well or if the 'minisodes' will remain restricted to the current 15.
The bigger news is that MySpace will be launching MySpace TV on Thursday. MySpace TV will be independent of MySpace.com and people will not need to be logged into MySpace to view the videos. It is direct competition for YouTube. You can read more about MySpace TV here on Search Engine Land and here on the New York Times. You can expect to see some of the minisodes of old shows on MySpace TV when it launches.

Update 6-28-07: MySpace TV, "a place for videos," is live. It looks a lot like YouTube especially when Video Charts are viewed. MySpace will have to work very hard to challenge YouTube which Hitwise says has 50% more traffic than all the other video websites combined.

Posted on June 27, 2007
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Study: Facebook Users More Likely to Attend College

A new study has found that Facebook users are more likely to go to college than MySpace users.
Fans of MySpace and Facebook are divided by much more than which music they like, suggests a study.

A six-month research project has revealed a sharp division along class lines among the American teenagers flocking to the social network sites.

The research suggests those using Facebook come from wealthier homes and are more likely to attend college.

By contrast, MySpace users tend to get a job after finishing high school rather than continue their education.
MySpace is bigger than Facebook. Facebook has also targeted college students with .edu addresses in the past. These may be two reasons for the class divide in the two websites. They were built differently and so the audience and user base is much different.

Dana Boyd's fascinating article, Viewing American class divisions through Facebook and MySpace, explains how the two social networks are attracting different users. According to Boyd Facebook is getting the goodie two shoe kids while MySpace is getting the alternative, immigrant, emos, goths, artsy, etc. kids.
The goodie two shoes, jocks, athletes, or other "good" kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we'd call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.
Boyd also discusses how the look of each website may be attracting different types of users.
Most teens who exclusively use Facebook are familiar with and have an opinion about MySpace. These teens are very aware of MySpace and they often have a negative opinion about it. They see it as gaudy, immature, and "so middle school." They prefer the "clean" look of Facebook, noting that it is more mature and that MySpace is "so lame." What hegemonic teens call gaudy can also be labeled as "glitzy" or "bling" or "fly" (or what my generation would call "phat") by subaltern teens. Terms like "bling" come out of hip-hop culture where showy, sparkly, brash visual displays are acceptable and valued. The look and feel of MySpace resonates far better with subaltern communities than it does with the upwardly mobile hegemonic teens. This is even clear in the blogosphere where people talk about how gauche MySpace is while commending Facebook on its aesthetics. I'm sure that a visual analyst would be able to explain how classed aesthetics are, but aesthetics are more than simply the "eye of the beholder" - they are culturally narrated and replicated. That "clean" or "modern" look of Facebook is akin to West Elm or Pottery Barn or any poshy Scandinavian design house (that I admit I'm drawn to) while the more flashy look of MySpace resembles the Las Vegas imagery that attracts millions every year. I suspect that lifestyles have aesthetic values and that these are being reproduced on MySpace and Facebook.
Facebook appears to be more for the mainstream while MySpace appears to more for those intentionally bucking the mainstream or unintentionally caught outside of the mainstream because of a their class background. There are likely many people who also use both and have friends that use both of the popular social networks. These differences between the two sites exist but it isn't a clean divide. Just because someone uses MySpace doesn't mean they aren't emo or a jock and there are geeks that use Facebook. There are lots of reasons why people gravitate towards different websites. Everything from the look of the website to where their friends are. You can read much more discussion of this story here on Techmeme. These distinctions between the two social networks may mean young people are less likely to abandon a specific social network than previously thought.

Posted on June 25, 2007
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MySpace Acquires Flektor, a Widget Creation Tool

FlektorTechCrunch is reporting that MySpace is buying Flektor, a service that lets people quickly create widgets using text, music, photos and video.
MySpace will acquire Flektor, a just-launched service that allows users to create widgets from photos, video and text, according to two sources with knowledge of the deal. This comes right after the news of MySpace’s pending acquisition of Photobucket last week for $250-$300 million. This will be a much smaller deal, in the $10-$20 million range, possibly with an earnout.

Flektor competes with more established startups like Slide and RockYou, and launched only a few weeks ago. Still, insiders say that the company has developed a killer set of tools to create slide shows as well as much more elaborate widgets that include audio, video, photos, text, effects and transitions. In our testing v. Slide and RockYou, Flektor came out way ahead in usability and features.

It's an odd acquisition, though, since Photobucket also has a slide creation product that competes with Flektor.
Is MySpace trying to become more of a storage and widget tool or is this just part of an onverall plan to improve MySpace.com? Better widgets mean more people might promote MySpace by putting a MySpace (Flektor) widget on their blogs, other social networking sites or even eBay so this could also explain the strategy. Flextor mentions using widgets on eBay so the auction site must be a place people frequently use them to help explain the products they are trying to sell.

Posted on May 16, 2007
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MySpace Acquires Photobucket

Valleyway broke the news that MySpace would be acquiring Photobucket. The acquisition price rumor is $250 million. The acquisition follows a series of squabbles between the two companies over MySpace blocking Photobucket's video widgets. There won't be any more widget blocking since Photobucket's widgets are now MySpace's widgets.

There's still no press release about the deal on Photobucket's press section. The latest press release is excitement over the addition of some Snap links. Steve O'Hear says the deal makes perfect sense for both parties. The only downside might be if some of the Photobucket users decide they don't want MySpace hosting their images/videos for some reason but as long as the service remains the same there should be little reason to anticipate much MySpace/Photobucket abandonment. You can many more posts about this here on Techmeme. It would be really funny if the new company would call themselves MyBucket but that's highly unlikely.

Posted on May 8, 2007
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MySpace Blocks Photobucket Videos and Remixes

Photobucket, a popular image hosting service, has posted a message on its blog that says MySpace is preventing Photobucket users from posting videos and remixes hosted on Photobucket on their MySpace pages. Images hosted by Photobucket are still accepted. That would have been a real shocker if MySpace had blocked images as well. Here is an excerpt from Photobucket's post.
This action by MySpace means that all of the videos and remixes you created will no longer show up on your MySpace profile and comments section. More specifically, if you attempt to add new videos or remixes to your profile, they will be removed.

We are not happy about this and we're pretty sure you're not happy either. We appreciate that you have invested hundreds of thousands of hours using the editing, remixing and management tools and features available only on Photobucket. In particular, you've all been really embracing videos at Photobucket -- to the tune of 50,000 video uploads a day, which is great. Rest assured that your content is being kept safe in your Photubucket album even though it may disappear from your MySpace pages.

We believe that by limiting your ability to personalize your pages with content from any source, MySpace is contradicting the very belief of personal and social media. MySpace became successful because of the creativity of you, its users, and because it offered a forum for self-expression. By severely restricting this freedom, MySpace is showing that it considers you as a commodity which it can treat as it sees fit.
The rest of the Photobucket post asks MySpace users to write MySpace and to send out MySpace bulletins. An update at noon said Photobucket videos could be posted in MySpace blogs but not in MySpace profiles or comments. Robert Scoble and Don Dodge both noted the limits of using free hosting services. TechCrunch says MySpace's block involves millions of videos hosted on Photobucket but that no YouTube videos have been blocked. Valleywag comments that Photobucket CEO Alex Welch may have been brought on this action by MySpace when he told Fortune that Photobucket was fad-proof. Welch said, "If one social networking site goes away and another comes up the user just moves, but their content stays with Photobucket." More coverage on Techmeme where this is currently the top story.

Posted on April 11, 2007
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Using Web 2.0 To Spy on Those We Dislike

Jen Gerson writes in the Toronto Star that she uses Facebook to spy on someone she disliked it High School.
I found him on Facebook.

He's chubby now, sports a cubic zirconia in one ear and a thin beard trimmed tight around the jaw. For religious views, he writes: "SMOKE WEED EVERY DAY." Favourite books: "hahahahahahahahahaha. Who has time to read?" He says he's an exotic dancer at Chip & Dales where he works "as eye candy for money."

This is the guy who tormented me in high school.

He called me a dork. He reminded me daily of how few people liked me. He accused me of being a lesbian in biology class.

His Facebook profile has become a source of constant comfort. Whenever I feel disliked or dorky, I look at his page. His lack of success in life fills me with petty glee.

Unlike others in Generation Y, I use Facebook for more nefarious purposes than just keeping track of my acquaintances or inviting people to parties or sharing photos. I am a shameless snoop. I use it to spy and I'm not afraid to admit it.
That's one way to cheer yourself up. Jen Gerson not alone in using Web 2.0 resources this way although she is braver than most people in that she admits it. Gerson also writes, "I'm less worried about this than I am about a generation that thinks nothing about putting video cameras on every street corner. I'm worried that we're making ourselves vulnerable to government and corporations who will use our indiscretion to quietly wrest our privacy from us." She is right to worry that marketing firms could datamine this information to compile detailed information about individuals and market products to them. Many of today's youth are oblivious to privacy concerns.

Posted on April 3, 2007
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MySpace Friends Worth About a Penny Each on Ebay

If it is taking you too long to accumulate friends on MySpace you can always buy them. TradersTrade.com (also a Writers Write, Inc. blog) reports that a MySpace account is for sale on eBay with 100,000 friends. There has only been one bid for this MySpace account at $1,800. If you do the math that translates to 1.8 cents a friend.

If you run a search for MySpace accounts you will find a couple dozen MySpace accounts for sale with various levels of friends. These auctions listed below are ones that actually have bids.

  • An auction of over 30,000 friends is going for $175 (.6 cents a friend)
  • An auction of 25,000+ friends is going for $101 (.4 cents a friend)
  • An auction for over 10,000 friends is going for $31 (.3 cents a friend)

    It's silly stuff but looking at these eBay auctions you come away with a vague notion that MySpace friends are worth about 1 cent each or less. The auctions with more MySpace friends appear to be getting a little more value per friend than the smaller auctions.

    Posted on February 16, 2007
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  • MySpace: A Place for Errors

    MySpaceBaseline, a ZDNet website, has an interesting article by David Carr explaining how MySpace attempts to solve its scalability issues. Everyone knows that MySpace has grown incredibility quickly. This rapid growth has been very difficult to manage -- especially since the site was never built for this kind of traffic from the start. The article says that today MySpace "seems to be perpetually overloaded" and users often run into errors.
    In November, MySpace, for the first time, surpassed even Yahoo in the number of Web pages visited by U.S. Internet users, according to comScore Media Metrix, which recorded 38.7 billion page views for MySpace as opposed to 38.05 billion for Yahoo.

    The bad news is that MySpace reached this point so fast, just three years after its official launch in November 2003, that it has been forced to address problems of extreme scalability that only a few other organizations have had to tackle.

    The result has been periodic overloads on MySpace's Web servers and database, with MySpace users frequently seeing a Web page headlined "Unexpected Error" and other pages that apologize for various functions of the Web site being offline for maintenance. And that's why Drew and other MySpace members who can't send or view messages, update their profiles or perform other routine tasks pepper MySpace forums with complaints.

    These days, MySpace seems to be perpetually overloaded, according to Shawn White, director of outside operations for the Keynote Systems performance monitoring service. "It's not uncommon, on any particular day, to see 20% errors logging into the MySpace site, and we've seen it as high as 30% or even 40% from some locations," he says. "Compare that to what you would expect from Yahoo or Salesforce.com, or other sites that are used for commercial purposes, and it would be unacceptable." On an average day, he sees something more like a 1% error rate from other major Web sites.
    The most amazing aspect of MySpace is that the site continues to thrive despite these frequent errors that annoy users.

    Commenting on the Baseline story Tim Anderson calls MySpace's growth a "ragged evolution, and sounds more like a desperate attempt to keep pace than smooth upscaling." Larry Dignan has a post discussing the article called, "MySpace: IT on a wing and a Microsoft prayer." It's a Microsoft prayer because most of the technologies MySpace is using are Microsoft products. Dignan says, "MySpace's site is running on Windows 2003 for servers, .Net as a platform and SQL Server 2005."

    MySpace doesn't have the most attractive profiles and they have grown too fast to be able implement an organized growth plan but somehow the site is still expanding.

    Posted on January 17, 2007
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    Lost MySpace Passwords Not a Concern For Some Teens

    Danah Boyd has an interesting post (thx Boing Boing) about how teenagers treat their social networking profiles and passwords. Many are not nearly as concerned as adults might be about losing passwords and having to start over creating a new profile. Some are even happy to start over because it gives them a chance to dump some of their old "friends." For some teens a lost password is simply an opportunity to start over with a new profile.
    Teens are not dreaming of portability (like so many adults i meet). They are happy to make new accounts on new sites; they enjoy building out profiles. (Part of this could be that they have a lot more time on their hands.) The idea of taking MySpace material to Facebook when they transition is completely foreign. They're going to a new site, they want to start over.

    While this feeling of ephemerality is not universal amongst teens, it's far more prevalent than you'd ever see in adult culture and it has some significant implications for design:

  • Focusing on "lock-in" will fail with these teens - they don't care if they lose track of something they put hours into building.
  • Teens are not looking for universal anything; that's far too much of a burden if losing track of things is the norm.
  • Paying for an account can help truly engaged teens remember their accounts (i haven't found any teen who permanently lost their MMO login) but it can also be a strong deterrent for those accustomed to starting over.
  • The numbers that people cite concerning accounts created are astoundingly inaccurate and are worthless for talking about usage or unique participants. (added tx to a comment by Rich)

    I should note that i don't think that the answer is "help teens remember passwords." I actually think that this tendency to shed is advantageous in the way that we shed clothes every year because the "old me" is no longer relevant. Technology is a bit too obsessed with remembering; there's a lot of value in forgetting.
  • It makes you wonder how many of the 147,364,401 profiles currently on MySpace are the old profiles of teens who have lost their password and started a new one. It is also promising news for MySpace competitors as it sounds like there are plenty of teens that like trying out new social networks and building new profiles.

    Posted on January 11, 2007
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