1. Buzz Detection
We automatically detect new buzz by crawling 50,000 of the very best web sites, blogs, and news sources. Then our technology crunches the raw data from these sites to identify new buzz that's just starting to spread. We developed the technology to find new things just when they start accelerating in popularity and provoking interesting conversations. Our technology is also supplemented by a network of human taste-makers and tips submitted by BuzzFeed readers. These savvy humans can spot subtle trends our robots might miss.

2. Editorial Commentary
The moment we detect new buzz, it appears in a special terminal interface used by our editors. The terminal is a sophisticated interface that shows trend data from multiple sources. Our editors are experts at using the terminal to publish a quick summary that highlights the newest and most interesting buzz on the front page of BuzzFeed.com. The editorial process transforms a messy jumble of buzz data and submissions into a quick, fun summary of the hottest new buzz.

3. Buzz Tracking
Finally we track the buzz as it spreads through word-of-mouth and blogs. Our trend pages link to the most interesting commentary, videos, news articles, and debate - so you can track a movie, band, person, or idea as it grows in popularity. For each item on BuzzFeed, you can watch the number of links grow as we link to more people fueling the buzz on their own sites and blogs. When something we are tracking gets especially popular, we bring it back to the front page of the site to show how far it has spread since it was first detected.

The original Netscape division has been more than decimated over the last few years and layoffs have been almost routine these last few months. The new Netscape.com will be headed by Calacanis, who came in through AOL's acquisition of Weblogs Inc. Not clear what role Weblogs, Inc.'s blogs would play but both divisions would report in Calacanis, according to the sources. He already reports to Jim Bankoff, executive VP of Programming & Products, who would also oversee the Netscape.com changes.

Calacanis has been a big Digg fan and has written about it on his blog a few times. He has yet to respond to our query about these details, but said on his own blog in response to rumours: "There are no details to share right now, but if that changes I'll certainly let you know."

Right now we're doing a lot of work in the background: making refinements to the clouding algorithm, adding new sites to track, and making the system more responsive and quick overall.

Sometime in the future, we're going to add the ability to specify which sites you want to track. In essence, Cloudee will be like an RSS reader with an adjustable filter. RSS feeds are great for keeping track of a large number of blogs, but it still has its limits. Cloudee will be able to boil down the hot topics of the day from the sites you are interested in.