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LinkedIn Adds Professional Photos
 Adam Nash, the senior director of products at LinkedIn, has announced the addition of photos to the LinkedIn social network. Nash provides screenshots of his photo and LinkedIn profile as an example. The post says users can choose whether or not their photo will be viewable by the public.
However, before we could add photos to the site, we had to give considerable thought to the best way to integrate photos into a professional site. Privacy is an incredibly important issue to us, and we wanted to make sure we had the right controls in place. As a result, all members will have the option to control whether their photo is visible to their connections, their network, or everyone.
The post also says LinkedIn expects the photos to be professional because LinkedIn is a service for business professionals.
We know that people take their professional reputations seriously, and as a result we expect LinkedIn profile photos to be professional in nature. However, we also hope that the wisdom of the millions of LinkedIn users will help us identify photos that violate that. Similar to LinkedIn Answers, members will be able to quickly and easily flag photos that violate policy for review.
Photos and videos are one of the first things people think of when they think of social networks so it isn't surprising that LinkedIn now has photos. VentureBeat asks, "Why did it take four years to add a feature already offered by every other social network?" It appears that the reason behind LinkedIn's resistance to photos was because they wanted to make sure the website would remain professional. LinkedIn clearly doesn't want the types of photos you are likely to find on social networks like MySpace, MyYearBook and Stickam.
Posted on September 28, 2007
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Linkedin Claims Professional Social Network Domination
 CNN's The Browser reports that LinkedIn CEO Dan Nye believes people will maintain two social networking profiles and that LinkedIn will dominate as the professional social network.
Stealing some of his material from LinkedIn founder Reid Hoffman on the matter, Nye said people will build one profile for their personal life and another for their professional life. The argument, self serving as it is, makes a certain amount of sense. Not good to have a prospective employer stumble on to those photos of you freshman year in Delta Kappa Epsilon.
After the inevitable social net shakeout, Nye says, Facebook and MySpace will remain standing and will compete to supply an outlet for personal self-expression and community. Meanwhile, in the Nye/Hoffman scenario, LinkedIn will dominate the business of business networking - serving as a "productivity tool," used for professional reference checking, recruiting, and to get expert advice.
Granted, LinkedIn's current growth does look promising. With upwards of 11 million members already signed up, the site is now adding 180,000 new members each week, and fully half of these live outside the United States. Thus, Nye professes little fear of would be competitors like the European front-runner Xing.com. "We are clearly going to win the English speaking world and adjacent economies," he said. "And that already is pretty meaningful." In Silicon Valley, he added, "LinkedIn is now so prevalent that you sort of have to join it."
It is likely that many people will maintain multiple social networking profiles and if many of them do choose to have seperate personal and professional profiles this will benefit LinkedIn. However, it is still unclear exactly how the online presence market is going to play out.
Posted on June 17, 2007
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