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Glam Launches Men's Blog and Ad Network
 Glam.com is celebrating its fourth anniversary with the launch of a new men's blog called Brash.com to go along with its larger women's offering at glam.com. The Brash Network will launch with five channels: Men's Lifestyle, Entertainment, Tech, Auto and News.
Brash.com is commemorating its launch with the release of the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Honorees include: Sir Winston Churchill; Mahatma Gandhi; Sir Richard Branson, Bill Gates, Bono and many others. The complete list of the Brash 100 can be found on brash.com. Glam is also launching a "Change the Game" campaign, targeting the bold, brave, big, blunt and brash qualities that have helped create positive change in the world. This hip, aspirational point of view with attitude is the hallmark of the Glam Style and Brash further embodies that style.
Some of the early posts on Brash include a post offering shaving advice and an entry about reality tv villains.
There's also a post and slideshow about actress Kate Bosworth. It's the kind of content you might find in a men's magazine.
There's also a Brash 100 that ranks influential men in business, media, entertainment, sports and technology. It displayed in one of those annoying pageview-maximizing slideshows. The Brash list includes Ralph Nader (100), Michael Arrington (98), Dick Clark (82), Keith Olbermann (78), Jeff Bezos (38), Richard Branson (11), Tiger Woods (5) and Bono (1).
Wired says the Brash ad network and website will include content provided by sites like Rolling Stone, Time, TheCarConnection, and CNET. You can read more about Brash at TechCrunch, Blog Herald and Rotor Blog.
Posted on October 21, 2008
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Glam Media Raises $18.5 Million
 The Red Herring reports that Glam Media has raised $18.5 million. That's significantly more than other recent blog network funding. It is over three times what Sugar Publishing recently raised and over nine times more than b5media recently raised.
Glossy online fashion portal Glam Media has gotten $18.5 million in Series C funding to expand the Web site and its sales and editorial staff, the company announced.
Duff Ackerman & Goodrich Ventures led the latest funding round, which was announced Thursday.
Also participating were existing investors blue-chip VC firm Draper Fisher Jurvetson, which helped launch eBay, Accel Partners, an investor in Facebook, as well as WaldenVC and Information Capital.
In a separate announcement, Glam said that CNET Chairman Jarl Mohn had invested in the company and would serve as an advisor.
Glam has also cut a deal that will include content from Hearst magazines beginning with content from Marie Claire. Glam currently claims 7 million visitors. However, Valleywag posts that
the Glam.com website has just 527,000 unique visitors according to Comscore. If that's correct then the bulk of Glam's traffic comes from the 200 blogs included in its blog advertising network. They will need hold on to these blogs -- that agree to place Glam ads and features in exchange for a payment -- in order to maintain this traffic level.
A couple of the blog networks that have raised money seem to be rapidly mutating into social networking communities. PopSugar has one called TeamSugar and Glam has one called GlamSpace. That may be the direction the blog network companies that get a large amount of funding take in order to drive up pageviews.
Posted on December 17, 2006
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