DVICE - formerly SciFi.com's Tech Blog - is the latest extension of the Sci Fi brand. It has a staff of writers and contributors who will aim to keep readers current in the ever-changing world of technology. The new site will feature innovations that make their lives less complicated, not more, and only the hottest and best will be featured. Peter Pachal, who edited the Sci Fi Tech Blog, will be DVICE's content editor.

DVICE's strategy is to combine entertainment and information when reporting on the latest gadgets. The site will also produce an original weekly broadband show.

In the show, host Vanessa Rae (MTV.com) will try out some of the more adventurous gear, such as the speed and height-enhancing Power Risers; and offer on-the-street product tests and opinions from unsuspecting passers-by. The show is produced in conjunction with NBC Universal's Peacock Productions.

We are launching our latest blog - Earth2Tech, a site devoted to the business of clean technologies, its innovations and everything else. While there are many sites that help consumers live "greener," we are focusing our energies on the business of clean and green.

One part clean tech startup coverage - (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant's eco-initiatives (is Google's carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] - LBS meets ethanol?

It took a bit to convince Om to go GigaGreen - read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we're in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We're agnostic. As always, through bubble or boom we'll keep the same GigaOM skepticism on this new site.

I gave up two years of my life writing about gadgets for this site. Waking up every morning at 5 AM, chewing up press releases to find the rare morsel of legitimate information, chasing down "hot tips" that ended up being photochops of iPods with reflections of genitals in the touchscreens. Oh, and the worst: fielding emails from PR parasites eager to suck away precious time in a half-hour phone meeting while the Senior Vice-President of Smoke Blowing tells me about how his company's software—based on an idea cribbed from Google—is going to change the way I look at something I didn't care about in the first place. (Inevitably, "forever.")

And you guys just ate it up. Kept buying shitty phones and broken media devices green and dripping with DRM. You broke the site, clogging up the pipe like retarded salmon, to read the latest announcements of the most trivial jerk-off products, completely ignoring the stories about technology actually making a difference to real human beings, because you wanted a new chromed robot turd to put in your pocket to impress your friends and make you forget for just a few minutes, blood coursing as you tremblingly cut through the blister pack, that your life is utterly void of any lasting purpose.

What an idiot. I guess Johnson forgot who reads these blogs. They're not written for or by your average Joes. These are designed by and for tech and consumer electronics enthusiast who live to know about the latest new thing. Who consider it a badge of honor to try things out first, to suffer through bad design and ill-thought out products. All so they can tell friends family co workers, and especially the companies that make these products how crummy n--or great-- they really are.

In the gadget blog arena, Engadget and Gizmodo are the two elephants, surrounded by 10-12 tiger-sized smaller sites. The rest of the field is chock full of small foxes drying to get a piece of the adsense action.

Google Gadgets are miniature-sized objects that offer cool and dynamic content that can be placed on any page on the web. A directory of "Google Gadgets for your webpage" is now available for webpage owners everywhere to browse and select gadgets for their own pages, at http://www.google.com/ig/directory?synd=open.

"Now anyone can have a great-looking website with automatically updating content," said Adam Sah, Google Gadgets Architect. "By making Google Gadgets available for you to add to your webpage, we're working to connect developers with enthusiastic consumers and to make information universally accessible and useful to the individual user."

With almost no effort and at no cost, webpage owners can add complex, dynamically updating content to their own websites using Google Gadgets. Because there is such an enormous variety of Google Gadgets to choose from, webmasters also have a great deal of freedom to select only the gadgets that will best complement their own page. There are games, news clips, weather reports, maps, and more.