"You can't just have a blog on Friendster or MySpace and say you're blogging about games," says John Fowler, an E3 spokesman. E3, which ended Friday, is this city's biggest annual convention, drawing 60,000 participants from around the world, including game publishers and developers, retailers and media folk -- many of whom are bloggers. To be credentialed as a blogger, one needs a business card, a business license for the blog and proof that you've been blogging for more than a month. That means everyone here has a business card, no matter how flimsy it is. Many of the bloggers have outside jobs -- a security guard at a New Jersey casino, an 18-year veteran in the Canadian Army, an event organizer for a Buddhist foundation. They don't claim to be journalists, because they think being a blogger, quite frankly, is better. ("It's journalism without the rules. It's more opinionated," says Kyle Orland, who runs the Video Game Media Watch on VGMWatch.com.) Many do it for free, and the battle to break a story about a game or score an exclusive interview with a game designer is fierce, though entirely virtual. "It's hyper-competitive, but it's not nasty," Bulaong says of her blog's competition with Joystiq.com. Kotaku.com, owned by Gawker Media, has 10 bloggers here. Joystiq.com, an AOL subsidiary, has nine. E3 provides a year's worth of material. Last Tuesday, on the eve of E3, Joystiq.com had more than 1 million page views, says James Ransom-Wiley, a 24-year-old contributing editor. So far this month, Kotaku.com has had 2.8 million page views, says Brian D. Crecente, its 35-year-old editor, compared with 5 million in all of April.