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Glam Launches Men's Blog and Ad Network
 Glam.com is celebrating its fourth anniversary with the launch of a new men's blog called Brash.com to go along with its larger women's offering at glam.com. The Brash Network will launch with five channels: Men's Lifestyle, Entertainment, Tech, Auto and News.
Brash.com is commemorating its launch with the release of the first annual Brash Hall of Fame and Brash 100 lists honoring the bold and brave men that have created and stood for positive change in the world across sports, politics and entertainment. Honorees include: Sir Winston Churchill; Mahatma Gandhi; Sir Richard Branson, Bill Gates, Bono and many others. The complete list of the Brash 100 can be found on brash.com. Glam is also launching a "Change the Game" campaign, targeting the bold, brave, big, blunt and brash qualities that have helped create positive change in the world. This hip, aspirational point of view with attitude is the hallmark of the Glam Style and Brash further embodies that style.
Some of the early posts on Brash include a post offering shaving advice and an entry about reality tv villains.
There's also a post and slideshow about actress Kate Bosworth. It's the kind of content you might find in a men's magazine.
There's also a Brash 100 that ranks influential men in business, media, entertainment, sports and technology. It displayed in one of those annoying pageview-maximizing slideshows. The Brash list includes Ralph Nader (100), Michael Arrington (98), Dick Clark (82), Keith Olbermann (78), Jeff Bezos (38), Richard Branson (11), Tiger Woods (5) and Bono (1).
Wired says the Brash ad network and website will include content provided by sites like Rolling Stone, Time, TheCarConnection, and CNET. You can read more about Brash at TechCrunch, Blog Herald and Rotor Blog.
Posted on October 21, 2008
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CBS Launches Local Ad Network
Caroline McCarthy at News.com's The Social blog reports that the CBS Television Network is launching a program that will have local bloggers installing CBS News widgets in exchange for revenues. The CBS Local Ad Network is being managed by a company called Syndigo. One blog already approved for the CBS widget advertising plan is SFBayStyle - you can see the widget on the right side of the blog.
On Monday, the program was launched in a selection of the TV network's regional markets: Boston, Dallas-Fort Worth, San Francisco, Denver, and Chicago. Within the next few weeks, CBS has said, the CBS Local Ad Network will come to New York, Los Angeles, Philadelphia, Minneapolis-St. Paul, Miami, Sacramento, Pittsburgh, and Baltimore.
Some of the blogs currently participating in the new program are San Francisco's SFBayStyle and Boston's Red Sox Nation. Approved sites will be able to choose the content of the CBS headlines displayed (breaking news, sports, politics), as well as select from a number of options to determine, for example, whether they want video content in the widget.
Bloggers can't just embed a widget and hope for profits, CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com. "There's a screening process, obviously," he said. "We have to figure out or get some visibility into what the content is on that site, and then we screen, but we have a third party (Syndigo Networks) that administers all this for us."
CBS declined to share exact breakdowns of the revenue-distribution process. "All of it's based on certain traffic estimates from each of the sites, and (ad) placement," Leess said.
Paid Content says no payments will be made until over $50 are earned by the partner.
Payment is 45 days after the calendar month; payments that don't exceed $50 will roll over until they do. The contract runs one year. As far as I can tell-and I may be missing something in the fine print-members have to sign up before they are told the rev share amount.
Turning local bloggers into affiliates is a smart move. This is the kind of idea that could also motivate others to launch local blogs and generate a local blog boom. It may not necessarily be this exact program from CBS that ignites a local blog boom but the news networks do have some potential here to use blogs to spread their brand. The program that succeeds will be the one that bloggers can build a business around.
Posted on March 17, 2008
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