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Home | Seniors

Political Blog Readers Skew Older

There are tons of political blogs on the Internet but not everyone is reading them according to a new study from Harris Interactive. Half of the Americans (56%) surveyed said they never read blogs that discuss politics. About one-quarter (23%) say that they read them several times a year and just 22% of Americans read political blogs regularly (several times a month or more).

One interesting part of the study is that political blog readers tend to be older than the typical blog reader - past blog studies have shown blogs are read more by young people. This study found that a higher percentage of baby boomers and seniors read political blogs than in the younger demographics. This is somewhat logical because many people don't become interested until politics they are older.
While it could be said that blogs are just a younger person's folly, in our study this is not the case. Just one in ten (19%) Echo Boomers (those aged 18-31) regularly read a political blog and only 17 percent of Gen Xers (those aged 32-43) say the same. Matures (those aged 63 and older) are actually the generation most likely to be political blog readers as just over one-quarter (26%) say they regularly do so followed by 23 percent of Baby Boomers (those aged 44-62). Also, one hears of the rabid blogs on both sides of the political aisle, but just 22 percent of Republicans and 20 percent of Democrats regularly read blogs. Independents are the ones slightly more likely to read these, as just over one-quarter (26%) say they regularly read political blogs.

Looking at those who regularly do read political blogs, over half (54%) read one or two at least once a week with an additional 22 percent reading 3-4 at least once a week. And, while they may read these, they do not comment on them. Over two-thirds (69%) of those who regularly read blogs did not comment on one in the previous week. Republicans are slightly more likely than Democrats to comment. One-third of Republicans (34%) commented in the previous week compared to 28 percent of Democrats.
Here is a chart showing this age group breakdown of political blog readership.

Political Blog Readership Chart from Harris Interactive
(via Hot Air)

Posted on March 10, 2008
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Olive Riley Is Blogging at Age 107

The Life of RileyABC Western Queensland has a great story about 107-year-old Olive Riley who is the world's oldest blogger. She lives in Queensland, Australia. Olive Riley's blog is called The Life of Riley. The article says Olive actually calls it a "blob" instead of a blog.
Olive Riley has seen a lot in her 107 years and now she's recounting some of her life experiences in blog, (or 'blob' as she calls it) and it's thought that Olive might be the world's oldest blogger! Among the stories she's shared are memories of the opening of the Sydney Harbour Bridge (she was there), and stories of her time on a station near Muttaburra in the 1930s.

Mike Rubbo first met Olive when he was researching centenarians and he then made a film for the ABC called 'All about Olive'. He says he gets very excited about her stories.

He is now Olive's blogging assistant and he spoke with Pat Hession, ABC Western Queensland's Morning Program presenter, and said he records Olive's stories and posts them onto her blog.
There are other seniors blogging which is sometimes called legacy blogging. A study from 2005 found that 3% of online seniors blog. The percentage is probably higher now. However, most blogging seniors are in their 70s, 80s and 90s -- not anywhere near Olive's 107. Most of us will be lucky to live as long as Olive Riley let alone still be keeping a blog at her age. Olive Riley is a very inspiring blogging centarian. (via The Blogging Journalist)

Update 7-14-08: Olive Riley has died at age 108.

Posted on April 3, 2007
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Social Network For Seniors Raises $22 Million

EonsEons, a social network that has Jane Seymour as an advisor and it is targeted at the 50+ crowd, has raised $22 million in financing.
Eons, the 50-plus media company for loving life on the flipside of 50, today announced $22 million in Series B financing led by Charles River Ventures, with participation from new investors Intel Capital and Humana Inc., as well as existing investors General Catalyst Partners and Sequoia Capital. The financing will fuel Eons' accelerating growth as it continues to inspire boomers to see, learn, and be more on the way to the reachable goal of living to 100.

"We're very excited that Charles River Ventures is taking a lead in this round, especially given their proven track record of investing in companies poised to establish a leadership position in emerging markets," said Jeff Taylor, founder and CEO, Eons. "Boomers are ready to play hard on the Web, and Eons is not only changing the way they connect with each other, but also how corporate America reaches this desirable demographic. Our active community, proprietary tools - such as Eons' search engine cRANKy - and expert advice are shaping a new era of activity on the Web for this audience.”

Taylor added, "We are equally pleased with Intel Capital's investment as well as the participation from our founding venture backers, General Catalyst Partners and Sequoia Capital, whose continued support is a strong endorsement of our market and our strategy."
The 50 plus demographic includes retired people as well as people still active in the workforce. A UK study recently found that 41% of "silver surfers" consider surfing the Internet a favorite pastime. Given the results of that study Eons has the potential for a very large audience. They will have to compete with other online media website targeting seniors like Thirdage.com. ThirdAge does not have a social network but they do have a very active blog.

Posted on March 6, 2007
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Eons Offers Social Networking to Boomers

EonsA new social network called Eons is targeting the over 50 demographic. The site offers social networking features, groups focused on different hobbies and interests, a longevity calculator and obits. Mashable writes more about Eons' obituary database and death alerts.
Eons, a social network for the over 50s, launched yesterday. They've also thrown out a good tidbit for the bloggers, journalists and Diggers to get excited about: the service comes with an online obituary database that sends out death alerts when people pass away. Eons was created by Monster.com founder Jeff Taylor, who knows how to spin a good story - he told Reuters "The death business is growing" and added that deaths in the US have risen from 2.2 million in 2000 to 2.4 million in 2005. They even have a death calculator that works out your longevity based on your answers to certain questions.
But the site isn't really all about death. It is more about living a long healthy life and goal achievement. Actress Jane Seymour (age 55) has joined the company as Advisor and had this to say about aging and longevity.
Jane Seymour"Aging is not something people should fear. We have choices about how much of the power we tap within ourselves and where we channel it throughout our lives. My personal journey after 50 has been marked by so many rewarding experiences from furthering my acting and producing career to developing my own signature home collection of linens and decorative accessories, participating in one woman art shows around the world, continuing with my philanthropic endeavors and, of course, raising six children. I see these possibilities only continuing to expand. In joining Eons, I look to both inspire and be inspired by the energy our generation is creating as we pursue our most important dreams and goals."
Eons also challenges members to list goals they want to accomplish. Here are Seymour's ten goals she wants to accomplish before she turns 100.
  1. Learn to meditate and take time to do it
  2. Be as healthy as I can and exercise consistently
  3. Learn a musical instrument
  4. Break 90 in golf
  5. Take a painting course in Florence
  6. Make a sustainable difference in a specific area in a third world country and in the poorest parts of USA
  7. Follow Darwin's journey to the Galapagos Islands
  8. Learn Photoshop
  9. Be computer savvy
  10. Go to Australia
Eons won't be able to compete with MySpace, or any of the other youth-focused social networks, but it won't have to. By focusing on an older demographic they can attract a completely different group of advertisers. There is an active group of senior bloggers on the Internet so there is probably interest in a website like Eons.

Posted on August 3, 2006
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Will Grandma Blog Your Holiday Visit?

Media coverage of senior blogs is the new rage. We covered senior blogs earlier here and here. It is good to see this well-written portion of the blogosphere getting some long overdue coverage. The news stories by journalists were inspired by the recent Pew Internet and American Life Project study that found that 3% of online seniors blog. Now the Centre Daily says blogs are the new blingo. And the AMA warns that your Grandmother or Uncle could blog your next visit in their personal blog.
The next time you visit your Granny or have dinner with your great Uncle Lou take care ... you may be blogged! Senior citizens are the fastest growing segment to embrace blogging.
Not that this would be a bad thing. Your Grandmother or Uncle Lou will probably give you a pretty good write-up and maybe even an inbound link.

Posted on November 17, 2005
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Legacy Blogging: Preserving Life's Treasures

The Third Age blog has a great post about legacy blogging.
Legacy Blogging preserves the treasures of our lives for ourselves, our families and the world at large. Maybe we are too close to our everyday lives to see those treasures all around us. But we know in our hearts and our guts that the most important things we pass on is our values, our life lessons and our stories, values not valuables.
The article includes a link to a post by Ronni Bennett about the value of passing on stories about your life. Another post on the topic of personal storytelling, also by Ronni, is available here. Ronni's blog and a few other senior blogs were mentioned in our post last week. Seniors are not the only bloggers blogging to record their thoughts and goings on. Estate Legacy Vaults cites a recent study that indicated 32% of people blog to create a record of their thoughts.
34% blog to increase their visibility as an authority in their field. 32% blog to create a record of their thoughts. 20% blog to connect with others.
A side note on the survey above -- less than 5% of those surveyed said they blogged for revenues which leaves 95% blogging for reasons other than making money directly from their blog.

Posted on November 13, 2005
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3% of Online Seniors Blog

The Pew Internet & American Life Project says that 3% of online seniors are blogging and that 17% have read a blog. A article in the USA Today mentions a few them including Dad's Tomato Garden Journal by Ray White (92), My Mom's Blog by Millie Garfield (80) and Oldest Living Blogger by Ray Sutton (73).

There are also many others not mentioned in the article. The Third Age website maintains an active group blog that is updated several times each day. The Ageless Project lists dozens of blogs by seniors. And more senior blogs can be found on SeniorMag.com's blog links page. A Washington Post article from August, 2005 also mentions more blogs. And another Washington Post feature includes an interesting discussion with Reni Bennett (63) the author of the Times Goes By weblog.

Posted on November 6, 2005
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