Discovery Communications, the number-one nonfiction media company, today announced the acquisition of the leading eco-lifestyle website, TreeHugger.com. The interactive site becomes part of Discovery's global multiplatform initiative Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.

The deal brings TreeHugger.com's rich mix of news, blogs and advice to Planet Green and furthers Discovery's previously announced goal of developing original programming related to the environment, sustainable development, conservation and organic living. In acquiring TreeHugger.com, Discovery is pursuing its multiplatform strategy of being the leading content provider across nonfiction genres around the world. The transaction will not have a material impact on earnings in year one.

We are launching our latest blog - Earth2Tech, a site devoted to the business of clean technologies, its innovations and everything else. While there are many sites that help consumers live "greener," we are focusing our energies on the business of clean and green.

One part clean tech startup coverage - (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant's eco-initiatives (is Google's carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] - LBS meets ethanol?

It took a bit to convince Om to go GigaGreen - read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we're in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We're agnostic. As always, through bubble or boom we'll keep the same GigaOM skepticism on this new site.

This past weekend's worldwide Live Earth concert might eventually impact the rising water level caused by melting glaciers, but it has already been a "watershed" for simultaneous video streams.

By Saturday afternoon, MSN said it had set a new record for the "most simultaneous viewers of any online concert ever," with 10 million streams.

The event represents a "milestone in live Internet broadcasting," said Joanne Bradford, MSN chief media officer. She predicted "an even greater number of streams" as viewers return to watch on-demand footage of the performances of about 100 artists, which will be available at LiveEarth.MSN.com for the next several weeks.

From 1 pm - 5 pm EST, our bloggers will be at work, chatting about the action on the TV screens. Feeds will come in from around the world, and we'll throw some opinions out there. Who rocks harder, Foo Fighters or Fall Out Boy? Who has more stage presence, Madonna or Shakira? Figure it out and get back to us on Saturday.

"Enough about the climate problem. Let's talk climate solutions." Thus begins the new blog by Amory Lovins on Yahoo! Green. Prepare to have your assumptions turned on their heads as the co-author of Natural Capitalism and founder of the Rocky Mountain Institute shows us how "protecting the climate is not costly but profitable."

Mr. Lovins has done pioneering work in the field of radical resource efficiency, which he sees as the first step towards a sustainable world. This YouTube video gives a great overview of the man and his work.

"Inspiration to make the world a better place can come from anywhere -- even Leonardo DiCaprio or Woody Harrelson. We decided to create an online space for the public to learn about the environment and humanitarian efforts through the actions of celebrities," said Ecorazzi co-founder Rebecca Carter.

Celebrities often use their time in the public eye to bring awareness to important issues. Ecorazzi exists to highlight the people making this effort for the environment and other causes. At the same time, we get to have fun following celebrity gossip, with a "green" twist!

"There is no doubt that green is hot right now. Hybrids and organic are the 'in thing'," said Ecorazzi co-founder Michael d'Estries. "Celebrities are helping spread the message by incorporating 'green' into their everyday lives and working to help others. By highlighting their efforts, we are hoping to bring the green message to a more mainstream audience."

Rebecca added, "It's also just a great way to have fun. We don't need to take ourselves so seriously all of the time. The environment is an important topic, but let's face it, it can be boring or sometimes even depressing. By taking the topic and mixing it up with celebrity gossip, we're trying to give readers the best of both worlds."

Hugg is a new project by TreeHugger - a source for user-generated green news. What does this mean? It's simple - how many times have you found an article, a video or a website that you've wanted to share with all your green friends? Well, Hugg lets you to share this stuff with everyone. Plus, it lets other users rate shared stories by Hugging them. All posts start out in the queue. Each time a story is Hugged, it climbs the ranks. If a story gets enough Huggs, it jumps up to the front page where it can be seen by everyone who visits. Step by step instructions on how to add your news is found on the Submit page. Hugg is a place to post and harvest the latest on green architecture, transportation, fashion, alternative energy, politics, products and technology. It's green media, by you, for you!