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See Also:: ShoppingBlog.com.

Gawker Sells Consumerist and Plans to Sell Defamer

Consumerist LogoGawker's Consumerist blog has been sold to nonprofit Consumers Union. Gawker Media's Hollywood gossip blog Defamer is also up for sale. The Gawker blog network has been steadily shrinking since last year. There's no official word on how much Consumerist was sold for but Peter Kafka at Media Memo says he's been told mid-six figures.
Denton wouldn't comment on the sale of Consumerist, an advocacy site with attitude that he put on the block last month. And he would only confirm that Defamer, his attempt to break into Hollywood coverage, is for sale.

But I'm told that Consumerist may have fetched something in the "mid-six figure range," and that a logical buyer for Defamer would be BuzzNet, the pop culture blog network that picked up Denton's Idolator music site earlier this year.
Consumerist never seemed like the kind of blog that could attract lots of advertising so it seems appropriate that it was sold to the company behind the subscription Consumer Reports publication. Some commenting on a Consumerist post about the sale sound concerned the Consumerist blog itself could go subscription but Consumer Reports has a number of blogs on its website (see here) that are available free to the public so Consumerist is probably safe from subscriber fees for now.

Posted on December 31, 2008
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Bloggers Discuss Black Friday Sales

The holidays are drawing closer and so are the big holiday sales. Black Friday comes the day after Thanksgiving and it is the day retailers offer big deals to try and lure shoppers into their stores. Retailers are hoping the holiday shopping gets off to a get start but many have concerns because of the serious financial crisis. Tech blogs and product blogs cover the holiday in earnest releasing shopping tips and sharing the best deals. Here's a look at some of the Black Friday activity.

  • Wal-Mart didn't want some of its Black Friday ad circulars leaked so it issued takedown notices.
  • The Is it Black Friday Yet? website answers an obvious question and also provides a handy Black Friday Ads Chart showing which websites have posted the Black Friday ads for the big retailers.
  • The Inquistr has a post offering ten ways to find those Black Friday deals.
  • Mashable also has a post that lists ten sources for Black Friday ads.
  • ReadWriteWeb has compiled 25 resources to get you ready for Black Friday.
  • Rumors about what Black Friday deals Apple is planning have been discussed on many of the Apple blogs including Wired, Macrumors.com, Tom's Guide, Mac Daily News, Gizmodo, I4U, Gizmodo, Yahoo Tech, TUAW, Infinite Loop, Techmeme and MacBlogz.
  • Here are some quick links to the Black Friday sections from some of the major gadget and shopping blogs: ShoppingBlog.com, CrunchGear, Engadget, Gizmodo, Joystiq, I4U, Kotaku, WalletPop, Consumerist and The Cheapskate.
  • Some Twitters have been set up to cover Black Friday including @BlackFriday, @BFads, @BlackFriday_fm, @FW_BlackFriday and @DealTaker and @ConsumInterests. You can also search Twitter for "Black Friday" and read all the latest tweets. Some Twitter users are also using hashtags and marking their tweets with #black or #blackfriday
  • Some of the major retailers are Twittering as well. Here are links to some retailer twitter accounts: Toysrus, The Home Depot, Whole Foods, ThinkGeek, Build-a-Bear, Zappos, Starbucks, PacSun and NewEggMall. Note: The Social Brand Index lists more twittering retailers here.
  • The most heavily discussed Black Friday deal so far is the Wal-Mart's Black Friday Magnavox blu-ray deal, which is the Magnavox MB500MG9 for $128 - down from $198. It's probably the most discussed deal aside from the rumors about Apple's Black Friday ads.
  • What will be discussed after Black Friday in detail and what will impact the stock market is whether these Black Friday sales actually help to get consumers buying again or whether the sales will dissapointing.

    Posted on November 20, 2008
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  • U.S. Transportation Secretary Launches a Blog

    DOT Fast Lane BlogThe Associated Press reports that U.S. Transportation Secretary Mary Peters launched the DOT's first blog on Tuesday. It is called Fast Lane. In the blog's launch post Secretary Peters admits the need for twenty-first century communication.
    I want the Fast Lane to be a true on-line community, and I encourage you to submit your comments and thoughts. After all, if I'm going to insist on twenty-first century solutions for our transportation system, I better communicate in a twenty-first century way!
    The AP says the blog was already receiving about as much traffic on as the main DOT website on the first day.
    The blog has received about 11,000 site visits since 10 a.m. compared with 13,000 daily visits to the main DOT Web site, the agency said. Comments are reviewed to make sure they're free of personal attacks, slurs or inappropriate language. If a topic attracts hundreds of comments, an agency spokesman said a representative sample of them may be posted instead.

    The agency also plans to start hosting Web chats with Peters and other senior DOT officials as well as building a YouTube.com video page some time this year.

    In Peters' second post, she announced from Chicago that the city was awarded a $153 million federal grant to reduce traffic congestion and pollution. Guest blogger Mayor Richard Daley followed with a post of his own thanking the department.

    Darrell West, a public policy professor at Brown University, said that government blogs represent an opportunity for officials "to shape and be shaped by public opinion."

    "Blogs inherently are interactive and help agencies learn what is on people's minds," he wrote in an e-mail. "I see this as a plus for agency responsiveness."
    There will be some interesting guest bloggers on Fast Lane giving their perspectives on U.S. travel. Chicago Mayor Richard M. Daley guest blogged on Tuesday. The DOT is also working on a YouTube site according the AP article. There is no Twitter or other social media account to go with the new blog. Maybe this will change in the future because the State Department's Dipnote blog does have a Twitter account.

    Posted on May 1, 2008
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    Giant Retailers Blogging About Products

    Wal-Mart Check outMajor retailers like Amazon.com and Wal-Mart are using blogs as a way to showcase some of their products and generate interest in new products. Wal-Mart has a blog called Check Out which is written by a team of experts at Wal-Mart and Sam's Club. Seattle Times writes that Check Out provides a window into the opinions of Wal-Mart's tastemakers.
    The result is an intensely personal window into the lives, preferences and quirks of the powerful tastemakers at Wal-Mart, the nation's largest retailer, who have spent years shielded from public view.

    Their decisions about what makes it onto Wal-Mart's shelves have enormous effect, earning (or costing) vendors millions of dollars. It was a blogger on Check Out, after all, who first disclosed last month that Wal-Mart would stock only high-definition DVDs and players using the Blu-ray format, rather than the rival HD DVD system. The decision was considered the death knell for HD DVD.

    On the blog, Marvin Deshommes, a merchandise manager in the lawn and garden department, tells readers that he belongs to the Christian Life Cathedral church. His favorite quote from the Bible is Luke 12:48 -- "To whom much is given, from him much will be required."

    Joe Muha, a video-game buyer, discloses that Ayn Rand is one of his favorite authors. Danielle Pribbernow, a toy buyer, talks about her cat, Sierra.

    Wal-Mart says the Web site helps buyers solicit quick feedback from consumers on the merchandise -- and shows a softer side of the giant company, which has 5,000 stores, 1.2 million workers and annual sales of nearly $400 billion.
    The concept is similar to Amazon.com's Daily Blog where Amazon.com's editors discuss cool products and products in the news. Wal-Mart's been behind some lame projects in the past such as the lame social network called The Hub and a travel flog. This latest blog is much better than those failed PR stunts. Wal-Mart's Check Out blog does have comments and you can read the comment policy here.

    Posted on March 6, 2008
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    Target Won't Talk to Bloggers

    Target AdTarget has been under fire for an ad that shows a young woman spreading her legs over Target's target. The advertisement puts the woman's crotch right in the bullseye. As you might imagine the peculiar advertisement has raised many questions. You can see some discussion of the ad here, here, here, here, here, here, here, here, here and here.

    Apparently, Target is refusing to talk to nontraditional media outlets (like blogs) about the unusual advertisement. The New York Times reports that Target told Amy Jussel, the founder of the ShapingYouth.org blog, to go away.
    "Targeting crotches with a bull's-eye is not the message we should be putting out there," she said in an e-mail interview.

    Target offered an e-mail response:

    "Unfortunately we are unable to respond to your inquiry because Target does not participate with nontraditional media outlets," a public relations person wrote to ShapingYouth.

    "This practice," the public relations person added, "is in place to allow us to focus on publications that reach our core guest," as Target refers to its shoppers.

    Word of the exchange quickly spread and the blogosphere did not appreciate the slight. "Target doesn't participate in new media channels?" asked the Web site for the Word of Mouth Marketing Association. Target "dismisses bloggers" commented the blog for Parents for Ethical Marketing. "Ahem! So bloggers don't count!" Ms. Jussel chimed in on ShapingYouth.
    Target told the New York Times that they don't currently deal with bloggers but they might make an adjustment.
    Yes, at least for now. "We do not work with bloggers currently," said a company spokeswoman, Amy von Walter, who agreed to speak with this traditional media outlet.

    "But we have made exceptions," Ms. von Walter said. "And we are reviewing the policy and may adjust it."
    An adjustment would be a good idea. Despite what Target thinks there are many blogs that reach Target's "core guest." This is 2008. It is common knowledge now that engaging in conversations with new media outlets is a good strategy. It's certainly a better marketing strategy than putting your core guest's crotch right in the bullseye.

    Posted on January 28, 2008
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    Facebook's Beacon Shines Annoying Light on Consumer Purchases

    Facebook's supposedly innovative new advertising feature called Beacon is quickly turning into a disaster for the popular social network. The feature annoys users and ruins the holiday experience by broadcasting Facebook users' recent product purchases such as books, movies, apparel and other gifts. The federal government might be disturbingly interested in people's book purchases but consumers don't necessarily want information about the goods and services they have just purchased broadcasted for everyone to see. Another problem with Facebook's Beacon is that they made the service opt-out instead of opt-in. Facebook users are forced to turn the Beacon off at every single online retailer that is connected to Facebook Beacon. Facebook apparently fixed a "glitch" that made the opt-out switch nearly impossible to find but the problem remains because the problem is Beacon itself.

    The Beacon problem is turning into a big PR disaster for Facebook. Moveon.org is speaking out against Facebook's Beacon. New articles are being written daily about how Facebook is ruining Christmas and Hanukkah. Here's a sample of some of the recent headlines.

  • Facebook May Become the Grinch that Stole Christmas
  • Facebook Users Light a Beacon of Protest
  • Facebook is Accused of Spoiling Christmas Spirit
  • Privacy Groups Ready FTC Complaint Against Facebook

    That's not the kind of PR any kind of company wants especially this time of year. The negative publicity is mounting so quickly that Facebook may soon be forced to admit failure and turn off the Beacon - darkening its unwanted bright spotlight on consumer purchases. This is the information age and a vast wealth of information is available but not every information source should be broadcasted. Would you want a public stream of your American Express purchases? Your tax returns? Your doctor visits? Social media does not have to be synonymous with "no privacy" - some information streams should not be turned on. Facebook should at the very least make it opt-in - check this box to annoy your Facebook friends with information about all of your online purchases.

    Posted on November 28, 2007
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  • Zillow Launches Neighborhood Pages

    ZillowZillow's extensive data about homes nationwide has made it a very popular resource. Now John Cook's Venture Blog reports (hat tip Online Media Cultist) that Zillow will be incorporating citizen journalism features into its popular real estate website. They are starting with community webpages for 6,500 neighborhoods in the U.S.
    In a way, Zillow is attempting to combine its real estate data with the citizen journalism movement, encouraging people who live in select neighborhoods to upload photos, events, news and other information.

    The idea is that people will not only visit Zillow to learn about homes, but -- one could imagine -- local restaurants, recent crimes or the history of the neighborhood. With this feature, you could also see Zillow moving down the path of trying to link people together in certain neighborhoods to share a lawnmower, sell a grill, host a fundraiser or, perhaps, find a date. And if that occurs, the real estate information and Zestimates offered by Zillow today might just be a Trojan horse into other lucrative advertising markets.
    Zillow neighborhood pages are already live. On the Fremont, Seattle neighborhood page there are over 200 neighbors, dozens of photos and a comment about the Fremont neighborhood from user SarahSeattle. Yes, SarahSeattle works for Zillow in PR but it does give you an idea of how Zillow's neighborhood feature will work.

    BackFence is closing (via BuzzMachine) as Zillow is zeroing in on social networking and citizen journalism. Zillow has already established itself in the real estate niche so maybe this will help keep them above water long enough to get the neighborhood journalism features working as well. It seems logical that if you are going to be providing data about homes and neighborhoods that you also offer some local neighborhood news. Another advantage Zillow has is that people like to use Zillow to check out the values of other homes in their neighborhood. If they run into these local neighborhood comments and photos while they are spying on the values of their neighbor's homes it might encourage them to join in and contribute comments and upload photos of their own. Even if they don't contribute any content they may still return more frequently to Zillow to spy on their neighbor's comments and photos.

    Posted on July 12, 2007
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    New Blog and Video Library on MarthaStewart.com

    BluelinesMarthastewart.com has a new blog called Bluelines. The blog is a personal style blog that was launched for Martha Stewart Living's Blueprint magazine.
    With its third issue, Blueprint: Design Your Life, the newest lifestyle magazine from the creators of Martha Stewart Living, is introducing Bluelines, a daily blog today. In our need-to-know-it-now age, this blog is an immediate and essential extension of the new, bimonthly periodical, Blueprint. Bluelines features fun finds, favorite sources, inspiring ideas, and clever shortcuts for women ages 25-39 who are interested in creating and refining their own personal style. The Blueprint blog is part of the launch of the blueprintmag.com website, which links to marthastewart.com.

    "Bluelines adds another exciting dimension to Blueprint. Readers are constantly looking for new ideas and the Blueprint editors are thrilled to share their latest and greatest discoveries with them on a daily basis -- from our favorite online handyman who will tell you how to fix anything to the new oversized tote the entire fashion department is ordering. Now our readers can enjoy an instant fix online along with the sumptuous, in-depth experience they get when reading the magazine," said Blueprint Editor-in-Chief Sarah Humphreys.
    Marthas VideosMarthaStewart.com also has a couple other blogs mentioned here. They include Homegrown Gardening, a blog written by Andrew Beckman and Margaret Roach. There is also a blog by Dawna Stone called Being Martha's Apprentice, which describes Stone's job as Director of Development for Body+Soul magazine. However, the Apprentice blog hasn't been updated since 2006. But there may be more blogs on the way. The site says, "In upcoming months we will be adding more blogs; check back regularly to see our new offerings." While they don't have many blogs yet on MarthaStewart.com they have added a video library that includes how-to videos. There is no embedding feature for the videos -- they can only viewed on Martha's website.

    Posted on March 31, 2007
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    Cigar Magazine Adds Blogs

    Cigar AficionadoM. Shanken Communications has added blogs to the website for its magazine Cigar Aficionado after finding success with blogs on its wine website WineSpectator.com. Cigar Aficionado is offering four blogs written by Executive editor Gordon Mott, European editor James Suckling, senior editor David Savona and senior features editor Jack Bettridge.
    The topics are limitless and may range from counterfeit cigars to a new spirit on the market, to a memorable round of golf at a storied track.

    The blogs are free for all to view, and subscribers to Cigar Insider can also submit posts and enjoy a direct dialogue with the editors.

    "The blogs give the editors of Cigar Aficionado a unique opportunity to write on a variety of topics, not always about cigars and at times on a whim," said Marvin R. Shanken, editor and publisher of Cigar Aficionado. "They have been hugely popular with our sister site, WineSpectator.com and we are confident the same will be true for Cigar Aficionado."
    As you might expect the blog posts discuss cigars. For example, James Suckling is surprised by the strength of petit cigars and Gordon Mott remembers his first great Cuban cigar. M. Shanken Communications' other website Wine Spectator offers about a dozen blogs.

    Posted on March 24, 2007
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    Homes For Sale on YouTube

    An article on CNN/Money talks about the "YouTubing" of real estate and how homeowners are using videos to help sell their homes. Some of the videos are more elaborate than others.
    Nearly 80 percent of home buyers start their search on the Internet - soon they'll have more to look at.

    On its Web site, the Peninsula on Indian River Bay development in Delaware has begun using high-quality, television news-style presentation to sell homes. On the site, viewers take interactive tours of the property, led by two on-line hosts, through different site "channels."

    According to Roland Varesko, president of Ecendent Interactive, the production company that put together Peninsula's site, nobody is doing this on as grand a scale as the Peninsula. "It's like having your own TV show," he says.

    But the trend is sure to spread. Even now, the economics are such that a development of 50 to 100 homes could afford a Web site like Peninsula's, according to Varesko. And big real estate brokers, such as Century 21, Coldwell Banker (both part of Realogy) and Re/Max, are quickly ramping up.

    "I believe streaming videos on Web sites is the wave of the future," says Charlie Young, vice president for marketing for broker Coldwell Banker.
    The article appears to be correct in identifying a growing use of video in selling homes. There are thousands of home videos on YouTube.

    Homes for Sale on YouTube

    If you search house for sale on YouTube you get over 3,000 listings. A Home for sale search gives over 4,000 videos. It is a good way to showcase a house and with the growing housing bubble people probably need any advantage they can get. Some of the videos are placed by individual owners and other are placed by realty companies. For example, the HFRealty channel currently has videos for nine homes including a 3 bedroom home in Kissimmee, Florida.

    Posted on March 15, 2007
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    Rug Retailer Launches a Blog

    Rugs Done Right BlogWe thought you would want to know that a retailer of rugs called Rugs Done Right has launched a blog. The rug blog combines rug care tips with decorating and purchasing advice. A press release can be found here for the blog which is focused on area rugs.
    The Rugs Done Right Blog focuses on area rugs, highlighting new styles and trends, care and cleaning tips, purchasing advice and decorating ideas. Blog posts are written by Jamie Carney, an area rug proprietor and the BuyRugsDirect.com site owner. The move to RugsDoneRight.com offers Carney the opportunity to provide additional services to her Buy Rugs Direct customers, and the blog is the first of these new features.

    Blog topics vary, but the central theme is always area rugs. Posts are short and succinct, quickly making a point or offering advice before directing readers to a link with more information. Recent posts have discussed: what to look for when choosing an area rug for your home; the proper care and cleaning of rugs; the pros and cons of different materials; and how to install and protect area rugs throughout your home.
    They have gone a little tag crazy on the blog with several dozen tags per post. Despite the overuse of tags the blog definitely makes the rug retail website more interesting. For example, this post shows how not using a proper rug pad under an area rug allowed the hardwood floor underneath it to sustain damage. Over $6000 in damage was done to the hardwood floor. The post includes a picture of the damage and it isn't pretty.

    Posted on March 15, 2007
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    When Local Bloggers Depart

    Vancouver Housing Market BlogThe blogger at the Vancouver Housing Market Blog was blogging regularly until one day readers of the blog loaded up the site's homepage (or their RSS reader) to find this shocking message.
    Things have changed on the off-line front. I have to go now. It has been a lot of fun. I might be back sometime in the future, but I need to stop for awhile anyway.

    TaTa For Now.
    And just as things are looking pretty grim on the housing front especially in the subprime market. The departure of the blogger at the Vancouver Housing Market Blog (VHB) resulted in this article appearing in The Tyee called, "Pop Goes Real Estate Bubble Blogger." The article says some of the blog's daily readers were shocked to read the blogger's goodbye message.
    Usually, the VHB provides links, charts, stats and commentary (like about the number of properties on the Vancouver market and their average prices, historical patterns, comparisons between Vancouver and other cities) that have the implicit questions -- is this a bubble and will it crash?

    His last post on Friday left no indication that a halt was in the works, so those who visited his blog on Monday morning expressed surprise. "This is very sudden and I am sad to hear that the mysterious VHB will no longer be making the prescient posts I have become used to reading over the past 12+ months," said a commenter named Mohican.

    "Please!!! Don't go! She'll come round!! Just involve her more...She can do some graphs and you guys can research, together," said a commenter named Mighty Mouse.

    "Well good luck with that. If you can, keep the site alive. It will be interesting to go back and check the comments in the future. We are going to look like either prescient geniuses or ignorant boobs. I don't think there is much in between," said a commenter named Freako.
    When a local blogger covering a niche subject like the housing market disappears it can leave quite a hole. All that good fresh coverage and insight just stops coming. Since leaving the VHB blogger has returned to leave this message.
    Thanks to all who have posted such nice things over the past few weeks. Life is going very well, thank you. I do miss blogging in a way, but on the whole it is better to get on with the coolness that is life. Enjoy the crash! (Whenever it comes . . .) VHB out.
    It look like someone else will have to pick up the slack in local housing market coverage for Vancouver.

    Posted on March 13, 2007
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    Bloggers Tasered at CES

    Congdon TaseredGawker and Eat the Press are reporting that Amanda Congdon subjected herself to some intentional tasering at the CES show. Amanda Congdon was the first vlogger at Rocketboom before leaving and taking a job with CBS. You can see the video of the tasering on the CBS Amanda Congdon site. Amanda Congdon received a 50,000 volt jolt to her back delived by a Taser C2 from Taser International. It looks like it really hurt. Peter Shankman at PR Differently was also tasered and he says the tasering freaking hurt.

    Posted on January 11, 2007
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    Blogs More Trusted Than TV Ads in Europe

    Scotsman.com reports (thx LexBlog Blog) that a Ipsos MORI study has found that Europeans trust blogs more than television ads or email marketing. Newspapers were still more trusted than blogs. 52% also said they were persuaded to make a purchase after reading a positive blog review.
    About a third of those Europeans questioned said they had been put off making a purchase after reading negative comments on the Internet from customers or other web-users, while 52 percent said they had been persuaded to buy after a positive review on a blog.

    Get it right, and blogs could be a boost to companies and even save on their advertising and marketing budgets.

    Blogs, or weblogs, are a more trusted source of information (24 percent) than television advertising (17 percent) and email marketing (14 percent), the survey commissioned by Hotwire, a technology public relations consultancy, said.

    But they still lag behind newspapers (30 percent).
    A similar study last year conducted by Hostway found that consumers liked to consult blogs before making purchases.

    Posted on November 12, 2006
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    Blogger Finds Nazi Skull Shirts at Wal-Mart

    Bloggers that blog about finding something very unusual can sometimes receive a big traffic surge. That's what happened to the Bent Corner blog when they posted about finding t-shirts for sale at Wal-Mart that contained the Totenkopf or Death's Head symbol once worn by German Nazi SS members. The shirts also contain the year 1978 on them.
    I stopped in at Wal-Mart today after I got off work. I had to pick up a few things. As I was walking past the men's clothing area, something caught my eye. I noticed something weird over at a wall of t-shirts. One of the t-shirts had a design on it that looked remarkably like something related to Nazis. Specifically, the Totenkopf or "Death's Head".

    I took a picture of it with my camera phone.

    The Death's Head symbol was worn by the members of the German Nazi SS. The Totenkopf on the Wal-Mart t-shirt looks very similar to the divisional insignia of the 3rd SS Division Totenkopf. As you can see, It's almost an exact copy.
    Bent Corner received 55,000 visits in a single day from the Totenkopf post. The blogger at Bent Corner also blogs that he received an email from Edelman, Walmart's PR firm, explaining that the Totenkopf t-shirts were stocked by mistake and that they would be quickly removed from Wal-Mart stores. In this same post, Bent Corner says that Wal-Mart isn't pulling the shirts fast enough and that gleeful teenage Nazi wannabes who saw his post have rushed out to Wal-Mart to buy the t-shirts.

    More coverage at Ad Pulp, The Blog Herald, Debbie Schlussel and The Consumerist.

    Posted on November 11, 2006
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    Kate's First Apartment: The Blog

    Kates First ApartmentThe New Jersey Daily Record has a number of blogs including the typical blogs by columnists covering local news, sports, culture and entertainment. However, they just recently launched a new one called Kate's First Apartment. Kate is Kate McLoughlin. She's a new copy editor at the newspaper and she's hunting for her very first apartment. The blog will detail Kate's hunt for a place to live.
    Kate began working as a copy editor at the Daily Record in July, after graduating from Lehigh University. She's been living in her uncle's apartment since then -- and is being booted out Dec. 1, when the lease is up. So the 22-year-old is on a quest to find an affordable apartment -- her first apartment -- in the Morris County area.
    The idea may actually be a solid one and could attract young readers since getting that first apartment is something we all through -- unless you are lucky enough to jump right into a house. The blog might interest young readers who are also apartment hunting. The question to ask is will the blog continue with the moving in, finding furniture, etc. and then the life inside Kate's apartment after she finally finds a place? Or, will Kate start writing about a new subject and change the name of her blog?

    Posted on October 30, 2006
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    Children's Health Environmental Coalition Launches Health Tips Blog

    90 Tips for 90 DaysThe Children's Health Environmental Coalition (CHEC) has launched a blog called 90 Tips for 90 Days that provides tips for reducing exposure to deadly chemicals and pollutants.
    For 90 days, CHEC is focusing on daily tips that will help you reduce exposure to chemicals, toxins, and pollutants - for the benefit of your children's health, the health of your home, and the environment. Visit us often... and please share your own tips too.
    The blog explains the reasons why common sense tips like leaving shoes at the door and washing your hands really work. They also have lesser known suggestions like removing food immediately from packaging containing PFOA, cedar chips to fight moths and make non-toxic play dough. The list of bloggers includes Amy Brenneman, Erin Brokovich-Ellis, Laura Dern as well as nutrionists and health exerpts. (via BlogHer)

    Posted on October 20, 2006
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    TMX Elmo Videos Popular on YouTube

    YouTube Elmo VideosThe holiday shopping season has barely begun but there is already a hot toy: TMX Elmo. The TMX Elmo buzz is so big that as many as 3 million units of the ticklish toy could be sold.
    Shoppers are rushing out to buy the hard-to-find toy which quickly disappears from shelves shortly after new shipments arrive. Toledoblade.com reports that experts are saying there has never been a toy this hot so early and that Mattel may sell as many as three million of the super ticklish Elmo dolls.
    The toy is so popular that TMX Elmos are selling on eBay for two or three times the list price of $39.99. YouTube.com lists over 180 videos for TMX Elmo. Most of them were submitted by people who purchased TMX Elmo and want to show others what he does.

    The most viewed video is this one where the pet dog is startled by TMX Elmo. This video has been viewed well over 2 million times and has been linked to from nearly 400 blogs.

    Several other vidoes have over 100,000 views. There are videos of TMX Elmo on a pool table, in a UK Toys R' Us, near a baby and near a cat. This video shows TMX Elmo getting attacked by a Shih-Tzu. There are also videos of French and Spanish versions of the toy.

    Witchita Eagle Journalist Suzanne Perez Tobias writes at the bottom of her article about TMX Elmo that she "bookmarked the YouTube video of T.M.X. Elmo, since she'll likely never see the real thing." There is no way to validate it but it could be argued that buzz generated by people watching and discussing these videos have helped increase the toy's popularity and helped generate the early buzz.

    Posted on October 11, 2006
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    Glamour Wants Help Outing Public Fuglies

    Dontspotting GlamourA new bloggish site from Glamour called Don'tspotting ask people to send in photographs of people looking their very worst. The service is powered by blip.tv.
    Starting now, whenever you see someone looking truly awful-or truly chic-take a photo and show the world! Use your digital camera or camera phone and upload, or just browse, rate and comment on other people's photos. Remember, we're talking fashion commentary, not personal attacks. So play fair, and have fun!
    Glamour says no personal attacks but it does sound like an opportunity for someone to upload an unflattering photograph of a person they dislike. You can see some of the photographs of people lacking fashion sense here. People do have to be registered to upload a photograph. Eat the Press blogs that they found this statement in the terms of service.
    You, the user, agree that the photo(s) you are submitting are taken by you, or by someone who has given you the right to submit them. All Don'tspotting photos must be taken in a public place. (emphasis added)
    Jossip says you can be the "catty paparazzi" with Glamour's Don'tspotting.
    And now Glamour gives you the chance to nominate that bitch in your office who always insists on wearing cropped tights and gold bangles for the former and yourself for the latter. It's called Don'tspotting - and you are the catty paparazzi, responsible for stopping the fashion faux-pauxs from taking over New York. Or, wherever.
    Glamour.com is also home of the See Alyssa Date blog that we discussed a few weeks ago.

    Posted on October 7, 2006
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    Consumer Reports Launches Safety Blog

    Consumer Reports on SafetyConsumer Reports has launched a new blog on safety called, Consumer Reports on Safety. The blog is written by Don Mays, senior director for product safety at Consumer Reports, and Caroline Mayer, former Washington Post consumer issues columnist. The announcement was made in a press release.
    Consumer Reports announced today the launch of a new blog, Consumer Reports on Safety http://www.consumerreports.org/safetyblog. This blog will offer consumers analysis of important safety issues and provide need-to-know information for keeping families safe from preventable injury or illness. The entries will cover a wide range of topics including food safety, child safety, product recalls, hidden hazards and more. ConsumerReports.org recently reached a milestone of more than 2.5 million active, paid subscribers, making it the largest publication-based Web site.
    Topics recently covered in the blog include bike helmets, the spinach E.coli crisis and a recalled toy tool bench. The blog has permalinks but no comments. You will you need to set your browser to accept a cookie from Consumer Reports or the blog won't load properly.

    Consumer Reports also has a Cars Blog and a Taxing Times blog. The Taxing Times blog was only active during tax season.

    Posted on September 27, 2006
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    Seeking Alpha Content on Yahoo News

    Seeking Alpha and YahooYahoo recently made its blog search vanish but they are still interesting in blogs. Yahoo is now displaying content from Seeking Alpha's blogs on Yahoo Finance. Here is an excerpt from the press release.
    Seeking Alpha aggregates and edits information from more than 200 leading investment and industry experts who use blogs, financial newsletters and authored articles to share their personal expertise. The news is then categorized and tickerized to run on the news pages of individual stock quote pages on Yahoo! Finance. Initially, more than 60 articles will run every business day on Yahoo! Finance, covering an average of 100 different stocks on a daily basis.

    "The number one objective at Yahoo! Finance is to help our users make informed financial decisions, and Seeking Alpha significantly expands the information we provide to our audience," said Peggy White, general manager, Yahoo! Finance. "The new blog content also brings a different perspective to our users by offering commentary from the experts who work in the financial industry."
    The graphic on the right shows an example of a Seeking Alpha headline displayed in Yahoo News section about the CROX stock. CROX is the symbol for CROCS Inc., the maker of the popular Crocs shoes. Seeking Alpha's section about Crocs Inc. can be found here and recent blog entries can be found here and here. After reading a few posts, it looks like Seeking Alpha is missing the recent Jibbitz development.

    Posted on September 13, 2006
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    See Alyssa Shelasky Date on New Glamour Blog

    See Alyssa DateGlamour has launched a small blog network that includes a reality-tv style dating blog called See Alyssa Date. The blog will feature the actual dating experiences of reporter Alyssa Shelasky. Huffington Post's Eat the Press explains how this dating blog will work. You can also read Alyssa's introductory post where she welcomes readers to her love life.
    Maybe I'm just too good at being single. Maybe I'm just not ready for a relationship. Who knows, maybe I grew up watching too many soaps. These are things I ask myself when I wonder why, after all my relationships, hot dates and hookups, I’m still so single.

    I left New York three months ago to escape a future-less relationship with a guy who couldn't commit (I know, shocker). I am still madly in love with him, some might even say addicted to him, yet forbidden to even say his name to friends and family who know it will only cause more heartache.

    Until this guy, I had never really had my heart broken. I'd always been the one to walk away (which isn’t necessarily easier): Two years ago, I called off an engagement to The Perfect Man. Something just wasn't right. I was having panic attacks while registering for cappuccino makers and matching bathrobes.
    Alyssa also has a video. Glamour's blog launch also includes Life With Cancer by Erin Zammett Ruddy, Glamour editor and leukemia patient. Glamour's network also includes beauty, gossip and fashion blogs. Other Conde Nast sites like Janemag.com, Self and Domino have also debuted blogs. Self has a small network of its own with blogs here, here, here and here. It looks like some magazines are actually trying to put real content on their websites.

    Posted on August 20, 2006
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    Slogging Probably Not a Good Name for Service Blogs

    ZDNet has a blog post that says Tim Ewald believes services should keep consumers up-to-date about services they are subscribed to using blogs or feeds.
    Is this an example of Web 2.0 meeting SOA? Ewald writes: "I envision a system based on 'service blogs,' or 'slogs.' A slog conveys information about the state of a service. As a consumer, I want to subscribe to a slog for each service I use. My aggregator becomes a 'dependency dashboard' that tells me about upcoming service news."

    I think "slogging" is a pretty clever name for a very useful service, though it evokes images of never-ending messaging... sort of like slogging through 100 e-mails a day.
    Ewald's post can be found here. It is a great idea for consumers to be able to subscribe to a feed that would keep them informed about changes, updates, problems, recalls, etc about services and products they are using. Many web companies already keep people updated with a blog. A feed could also be used to deliver status and revision information in a way that is useful for the software industry. However, slogs and slogging may not be a very good name for this because it sounds so much like splogs, which is a name given to spam blogs.

    Posted on April 29, 2006
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    Amazon Assigns Each Customer a Plog

    Amazon has launched a new service called Amazon Connect that delivers posts by authors directly to customers. Amazon.com says that customers will only receive posts from authors whose books they have purchased or from authors they subscribe to. The posts will be displayed in reverse chronological order in each customers' personal blog -- or "plog" as Amazon is calling it. Customers can also respond to the posts and these comments can be seen by everyone on Amazon. The service also launched with some new author blogs like this blog from bestselling author James Patterson.

    Authors can learn more about Amazon Connect here. And here is Amazon's explanation of "plogs" from the press release.
    Amazon Connect posts will appear in Amazon customers' personal log or "Plog" in the center column of the Amazon.com home page. Each customer's Plog is different (hence the name), and just like a blog, Plog posts are sorted in reverse chronological order. Each post also gives customers the opportunity to provide feedback to the sender or to respond with their own comments. This feedback loop means that each customer's Plog becomes even more relevant and interesting over time. A Plog will appear only if the customer is logged on to Amazon.com, and if posts relevant to that customer's purchase history have been submitted. In the future, Plogs will also help customers discover products that have just been released, track changes to orders and much more.
    Amazon is also claiming "Plog" as a trademark. It may be confusing to people because it is so similar to the word "blog" and many people have still not heard of blogs. Amazon has created a faq with answers to questions like "Who else can see my Plog?" and "What is a Permalink?" to help confused customers. The popularity of blogging has led many companies to embrace blogging and offer blog-related technologies. Amazon went with the plog idea while AT&T decided to simply claim to deliver blogging -- see this post about AT&T's "blogging delivered" campaign.

    Posted on February 1, 2006
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    Toshiba to Show Blog Reviews to Mobile Shoppers

    The Asahi Shimbun reports that Toshiba has created software that will let mobile shoppers check blog reviews of electronics, food, books, CDs, DVDs, cosmetics and other products. To activate the search for reviews the mobile phone's camera takes a picture of the bar code on the item.
    When the cellphone camera shoots the bar code, the information is automatically sent to a server, which then searches through blogs, or diary-like Web sites, for reviews.

    About 10 seconds later, a summary will be displayed on the cellphone screen reporting how many blogs were positive and how many were negative.

    The actual comments on the blogs can also be viewed as well as information on related products.

    Toshiba categorized about 500,000 Japanese words into fields such as travel and culture, and classified words related to evaluation as good or bad.
    It sounds similar to the Opinmind blog search tool we discussed yesterday except more advanced and focused solely on products. Opinmind does give postive and negative reviews on products. See this search for the iPod Nano as example. You get 103 positive results and 12 negative results. Search Fritos and you get 12 postive and 5 negative results. Toshiba's software could do something similar to Opinmind. (Via TechCrunch)

    Posted on January 15, 2006
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    Everyday Hogwash Seeks Blogged Customer Gripes

    Everyday HogwashEveryday Hogwash is a contest presented by Sun Rocket that seeks humorous rants about people's bad experiences with companies. The Hogwash site mentions things like "Hidden fees. really tiny fine print. overbooked airplanes. hypnotic hold music." To enter the contest people need to blog their gripes about a miserable experience with company X and then submit it through the online form. Podcasts and photographs are also accepted as submissions.
    How do you jump into the therapeutic fun with the rest of the Everday Hogwash crew? Dig deep into your memories for humorous stories about the way we get treated not-so-nice by companies and then just blog about it (or post about it to your website or whatever other creative outlet you prefer.) Everyday Hogwash doesn't write itself -- we just link together the submissions from all of you.
    The contest has daily ($200) and weekly ($1000) winners through March 31, 2006. There will also be a grand prize of $5,000 voted on by the panel of judges. The judges include Busy Mom, Ze Frank, David Lawrence, Eric Olsen, Brian Sack, Chris Pirillo and Dori Smith. Steve Rubel at Micropersuasion.com was a judge but has decided to back out. Rubel says, "The Everyday Hogwash contest plays into 'online lynch mob' meme that I have been trying to refute. I am going to back out as a judge. It's simply not consistent with how I feel about the overall balance of the blogosphere."

    Several bloggers have been criticial of the contest in addition to Steve Rubel including Om Malik, Marketing Pilgrim, infOpinions and Consumerist. Different views on the contest can be found at RSS Applied, Phil Dunn, Textually.org, RelevantNoise, Adotas and DigitalGrit.

    Some of the Hogwash rant submissions so far can be read here, here, here, here and here.

    Posted on January 13, 2006
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    Shoppers Love to Consult Blogs

    The BBC reports that a survey conducted by Hostway has found that 3/4 of responders said they consulted a blog before shopping.
    In the survey of attitudes to blogs most of those questioned, 77%, said they thought the regularly updated web journals were a useful way to get insights into the products or services they should buy.

    As many blogs were the work of individuals, many believed that they were more honest and reliable because they were not subject to the same marketing pressures as corporate or commercial websites.

    "Consumers are tired of marketing gloss and so the interest in blogs is not surprising," said Paul Halfpenny, product manager at survey sponsor Hostway.
    Surprisingly, the survey also found that nearly half of those surveyed found blogs as trustworthy as other news sources. And not surprisingly, blogs had more influence on younger consumers. The PDF press release about the survey can be found here.

    Posted on September 28, 2005
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    Chopra, Clinton and Celebs Blog at Yahoo's Blog for Hope

    Blog for Hope Yahoo Health Blogs, which launched in July, has added a special blog called Blog for Hope. Blog for Hope is a 30-day blogging event provided by Yahoo and the American Cancer Society. The list of participating bloggers includes: Senator Hillary Clinton; Tom Green, Actor/Comedian; Sam Donaldson, News Anchor; Jill Eikenberry, Actress; Peggy Fleming, Figure Skater; Rep. Deborah Pryce; Deepak Chopra, Doctor; Rep. Sue Myrick; Fran Drescher, Actress; and Rep. Chris Cannon. The celebrity bloggers will comment on a number of health-related issues. People visiting the blog can read the blog posts and post comments.
    "In 'Blog for Hope,' Yahoo! has created an amazing forum for high profile people to share personal experiences regarding health-related issues," said Dr. Deepak Chopra. "Healthcare is a very personal topic, and the Internet -- and blogging specifically -- provides an environment where people looking for health information can communicate and share information easily. The advantage of going to a health blog is that people find a source of solace, nurturing and sharing, and gain strength and hope from it."


    Posted on August 25, 2005
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    Blogs Will Empower Supermarket Consumers

    Phil Lempert, the Food editor at the Today Show and owner of the Supermarket Guru website, says blogs will make a huge impact on the food world. Through blogs customers can spread recipes, ideas, complaints and health tips.
    It’s all about the continuing evolution of consumer power. What started out as backyard discussions over clotheslines, where our mothers would discuss their opinions about retailers and products, evolved into 24 hour toll-free consumer hotlines, full-time consumer affairs staffs, letters to the editor and, at times, even protests and boycotts. Consumers want to be heard. They want to actively communicate their thoughts and preferences; as well as expose dishonest practices, false claims and bad service.
    The article was good but it lacked any links to food blogs. So, to get you started, some good links to food blogs can be found here, here and here.

    Posted on July 31, 2005
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    Bloglines Offers Quick Pick Subscriptions

    Bloglines is offering subscriber bundles to Bloglines for subjects like: Conservative Politico, Fashionista, Gadget Freak, Hardcover Gamer, Legal Eagle and Weatherman. The bundles make it easy for Bloglines users to subscribe to several blogs on a subject at one time. Other news aggregators like Pluck and Newsgator have had recommended picks and subscribers bundles for a while. Bloglines' Quick Picks page also has a list of the day's 50 most popular subscriptions. (Via Micropersuan.com)

    Posted on July 19, 2005
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    Housing Bubble Blogs

    The L.A. Times has an article about housing bubble blogs. Blogs mentioned in the article include Professor Piggington's Econo-Almanac for the Landed Poor and Ben Jones' blog at thehousingbubble2.blogspot.com. The Times article says many bloggers are getting concerned that the housing market is out of control.
    The fever may be most intense at Jones' free site, created after his first bubble blog crashed in May from trying to handle its 20,000 daily hits. His latest site doesn't run advertising and therefore he derives no revenue from it.

    A self-described "economic activist," Jones, 41, sees his mission as chronicling a seminal financial event, something future scholars can turn to just as historians today would read an anthology of letters written by Dutch tulip traders in the 1630s.

    "In 100 years, economists may be studying the comments of this blog because this was a real-time skeptics' log in the middle of a financial mania," said Jones, who rents a house with his wife in Sedona, Ariz., and doesn't own any real estate.

    Jones' fervor stems largely from his status as a casualty of the dot-com meltdown, when he was the controller at an Austin, Texas, Internet firm that he declined to name. He resigned in 1999 before the company went bankrupt, after he spent a stressful final year trying to convince his entrepreneur bosses that "companies really do need to make money."

    The housing market today "is just like the tech bubble," said Jones, who holds economics and business degrees from Midwestern State University in Wichita Falls, Texas. "That's why it's a mania — because people have forgotten the fundamentals."
    There are many other blogs discussing the housing market as well. The Blog Post recently posted that 43% of new jobs were derived from the housing bubble. Dan Gillmor frequently posts on the housing bubble issue on his blog. Dan Gillmor's citizen journalism website, called Bayosphere, discusses the Bay Area, which is one of the regions suspected of having a housing bubble. More blogs can be found by searching for "housing bubble" on the blog search engines like Technorati and Blogpulse.com.

    Posted on July 18, 2005
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    Blogs to Threaten Ecommerce Giants Like eBay?

    Blogspotting.net has entry asking whether blogs could ultimately distrupt the business plans of Internet giants like eBay and Monster.com. The idea being that blogger communities and rss feeds might make it cheaper and easier for people to exchange products and services than posting an ad on eBay or Monster.
    The idea, in brief, is that instead of being herded into walled gardens, such as eBay, the public will be able to use new structural and organizational tools to form into their own herds. People buying and selling, say, baseball cards, would simply find each other. EBay et al would no longer monopolize their users' data. Instead, they would have to build their business on providing services, such as payments and seller ratings.
    Blogspotting.net's entry links to PubSub founder Bob Wyman's blog who explains the concept of structured blogging and how it could impact many businesses that probably felt comfortable with their business models only a year or two ago. The idea of blogs, rss and xml forcing these companies to change seems possible. However, blogs and rss feeds are still pretty disorganized and tagging alone is not likely to solve this problem. The Blogspotting.net entry also explains how AOL's "walled garden" approach was weakened by free email services and cheap Internet access. In a similar way, eBay and Monster are likely to see start-ups that make use of blogs and RSS to challenge them.

    Posted on May 17, 2005
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    Apparel, Films, TV Shows Promoted With Blogs

    A Clickz article discusses the rise of promotional blogs. Promotional blogs are being used increasingly by PR firms. So far, films and tv shows appear to be the best at taking advantage of blogs. The ClickZ article mentions the vlog production diary for the upcoming King Kong film as a promotional blog. This blog appears to working. ClickZ says the site is already averaging 1.5 million unique visits per month for a December release. Another PR film blog is Paris Hilton's podcast for the upcoming House of Wax film that we mentioned last week. And David Duchovney, the director and writer of the House of D, also blogged about creating the film here on the Lions Gate Directors website. In television, ClickZ mentions the Friendster collection of blogs for the new Stacked sitcom starring Pamela Anderson, who also has a blog there. More on the Stacked blogs can be found here. The Producer's Blog for this year's Oscars could fit in the promotional blog for a TV show category as well. Another blog mentioned in the article is DontFlinch.us, which is a fictional blog by a "90 ft. babe" who was featured in a Lee Jeans commercial. ClickZ gives the King Kong, Stacked and Don't Finch blogs high marks:
    So far, the new breed of promotional bloggers seems to be doing everything right. They have a motive for using the medium; they aren't jumping on the blog bandwagon without good reason. Their sites don't just generate awareness and buzz, but connect consumers with the company's products by inviting them into their personal world. Posts on these blogs have a purpose and allow users to relate to the people behind them.
    Buzz Marketing with Blogs also has a blog entry on the ClickZ article.

    Posted on April 18, 2005
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