Social Media in Plain English

Posted on May 29, 2008

Here is yet another helpful video from Common Craft. This one explains social media in simple terms. They explain it through the invention of "social ice cream" in a town called Scoopville that lets anyone create a unique ice cream flavor.

In Scoopville even the weird pickled flavored ice cream has a few fans. Unfortunately, they left out how easy it is for spammers to sneak unwanted ingredients into your social ice cream cone.

Common Craft says the video helps teach the following points:

• Social Media's role in giving people the power to produce video, music, etc. on the web
• How social media compares to traditional media
• How fans play a role in deciding what should be findable and popular
• The benefits of social media to individuals and organizations