TV Viewers Ignore Quarterlife Premiere on NBC

Posted on February 28, 2008

There was a lot of Internet buzz when Quarterlife, a show about twenty-somethings, was moved from web to NBC during the Writer's Strike. Unfortunately, online buzz does not always translate into offline success - just ask Snakes on a Plane. Quarterlife turned out the lowest ratings for its time slot in over twenty years for NBC.

Reuters reports that the show averaged 3.1 million viewers. Reuters says, "The show ranked a distant third place for the 10 p.m. hour, averaging just 3.1 million viewers and a meager 1.3 rating among advertisers' favorite demographic, adults aged 18 to 49, the precise audience for whom the series was designed."

The series has already been removed from the NBC lineup.

Reuters also says NBC may move the show to Bravo - a network best known for its reality TV programs. The show's protagonist Dylan Krieger blogs in the show as Jeremy Axelrod explains in this post. She's using an Apple laptop to blog as you can see in the photograph above. The show was originally meant to be shown on MySpace.com. As an Internet show it was a hit and it will always be known as the first web show to make the jump to network television. But as a regular TV show it was a big dud. If the WGA Writer's Strike had continued maybe people would have eventually tuned in.



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