In response to the Will Blogs go Bust article on Editor & Publisher by David D. Perlmutter, Will of MSNBC.com's Clicked
blog writes:
Most folks are by now accepting that blogging - or at least popular
participation in media through easy online tools - is not a
temporary fad. What more people are becoming impatient with,
however, is the attitude that everything blog is gold. We've
almost passed the point where every article about blogs has to offer
a parenthetical "short for Weblog" explanation, but how long
before "blog" is just another part of the media, not warranting
any special attention?
Just like websites, magazines and email newsletters there are
some blogs that will be interesting and some that will not be.
We also discussed Perlmutter's article in an
earlier post.