Don't bore Susan Solomon at MarketingProfs.com and others with your blog. In a well-written how-to article, Susan says that if you want your blog to be interesting you should try to become an expert on something. Obviously, she is referring to corporate blogs and not personal blogs in this article.
If you're going to blog, become an expert on something. This is especially important for blogging in the business world. Think content, not rambling comment. Years ago I wrote an article mocking bloggers who post pictures of their dogs and cats. I was inundated with emails from outraged blogging pet owners. I stand on my conviction. Blogs are for sharing information, not pointless doggerel (or catteral).
She recommends two blogs that have interesting content: Micropersuasion.com and Adrants.com. Susan also says that the layout of your blog should be
appealing.
Don't make your blog look boring. There's nothing more disturbing than a well-written blog that looks like a newsletter template from Microsoft Publisher. You know exactly what I mean—thin and unreadable type, negligible spacing between lines, justified paragraphs and very little graphic relief.
A blog should be welcoming to read. Embrace white space. Be generous with line spacing and use bigger fonts. Well-written subheads almost guarantee readership. Pictures that illustrate your point are also fantastic. Go easy on the clip art and stock photos, though. A blog is about originality and sizzling hot information in written and graphic form.
Susan also offers tips for building a readership including have a passion for your topic, take risks, find your tone, stay on topic and know your audience. And whatever you do don't let blogging become a chore because then your blog could become boring.
