Monique Van Dusseldorp at Poynter is reporting that Newsweek plans to publish technorati links in its articles to send readers to blogs for more information. Part of people's attraction to blogs is that they often provide links to more relevant information. Newsweek may be trying to use the same concept to drive more readers to their articles. The Poynter story provided some insight into how the technorati links at Newsweek would work:
Newsweek articles will come with links to relevant weblogs, in the same way that Google provides links to relevant ads, based on keywords in the articles themselves. For Newsweek readers it's an interesting service, as they will immediately see what discussions are taking place elsewhere on the Web on the subject they just read about. And for bloggers, they get the chance for a mention in Newsweek. I am sure that a dedicated following of bloggers with start to comment on Newsweek articles with the goal of accomplishing exactly that.
