Big Blogging Lies Exposed

Posted on June 30, 2006

Ann Handley at MarketingProfs has collected some blogging lies from bloggers. The result is a great collection of tips and idea. In her post about blogging lies Handley explains how launching a blog and building traffic can be more complicated than it is made out to be.

It's been 3 months since this blog launched. And the learning curve - as for any new venture - has been steep as Kilimanjaro...

Which was surprising. For some reason, I was under the ridiculous impression that launching a blog and building its traffic and profile would be little more than plug-and-play. I figured we had all the necessary components already in place: an established brand; a successful newsletter and busy parent Web site to help drive traffic; enthusiastic and talented writers; and the support of management. So let's pull up the shades, unlock and door, and open the bar...and get this party started!

The vast number of blogs and the way the media sometimes discusses them can make it seem as if launching a blog and expressing your voice to the masses is incredibly simple. You might be able to guess a few of the themes before you visit Handley's post. They includes issues like the technical aspect of blogging. What seems very simple to programmers and avid Internet users may be considerably more complicated for web novices -- especially when you starting discussing pings, tags and rss feeds. Other points cover the time commitment, frequency of posting, length of posts, etc.



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