Final Facebook Username Registration Date Approaching
The June 28th data for registering Facebook Usernames for their Facebook Pages is approaching. There was an earlier date but only pages with 1,000 fans that had been registered prior to May 31st could get one.
I tried to secure a name for my Page but Facebook said the Page was not eligible. What are the requirements?
Your Facebook Page must meet two requirements: it must have been live on Facebook prior to the May 31, 2009 cut-off date and have had a minimum 1,000 fans at that time.
This limitation is temporary. All Pages created after May 31, 2009 or that had less than 1,000 fans on that day will be eligible to claim usernames on Sunday, June 28, 2009.
PC World has more details about Facebook usernames here.
Facebook's system is not as open as Twitter's is. They have been trying to change so they are more useful for updates but it isn't as easy and fluid to use as Twitter is. Registering with Facebook also requires a great deal more information than registering with Twitter. Even so Facebook has a big enough audience that company's should make sure they register the names of their brands.
The June 28th data for registering 
