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Blog and MySpace Profile Used to Promote Al Gore's Film

An Inconvenient TruthIn addition to the World Cup, Robert Scoble and a dead terrorist another topic currently being heavily discussed in the blogosphere is Al Gore's new film, An Inconvient Truth. You can follow the conversation about the film on Bloglines, Blogpulse, IceRocket and Technorati. The film has received overwhelmingly postive reviews. Rogert Ebert gave the movie four stars and encouraged viewers to see the film.
When I said I was going to a press screening of "An Inconvenient Truth," a friend said, "Al Gore talking about the environment! Bor...ing!" This is not a boring film. The director, Davis Guggenheim, uses words, images and Gore's concise litany of facts to build a film that is fascinating and relentless. In 39 years, I have never written these words in a movie review, but here they are: You owe it to yourself to see this film. If you do not, and you have grandchildren, you should explain to them why you decided not to.
The blog for the movie can be found here. It is well-written and updated daily with news, box office details and information about where the film can be seen. The PR team behind the film was also smart enough to create a MySpace profile which can be found here (thx Social Software Weblog). The profile has been a big hit. The film has already made over 58,000 MySpace friends. There is also a book out by the same name and it is already climbing Amazon's bestseller list. The official website for the movie can be found here. Global warming was already a heavily discussed topic following last year's deadly hurricane season. A Time poll found 85% believe global warming is happening -- so it is not a huge surprise that there is lots of interest in the subject and Al Gore's film.

Tags: an-inconvenient-truth | inconvenient-truth

Posted on June 12, 2006
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