Newsgator is blogging about Newsweek, which has created a private label RSS reader using Newsgator's technology. The news reader, called My Newsweek, can be found here. It is currently in beta testing. The RSS reader opens automatically, with no sign-in procedure, as long as cookies have been accepted by the web surfer. The reader is also preloaded with Newsweek feeds as one would expect.
Yesterday, we announced that Newsweek, one of the country's leading weekly news magazines had launched a privately-branded RSS aggregator through NewsGator Private Label Hosted Solution. The site has been in public beta for several days, and we're seeing a large contingent of their readers using the service on a daily basis. We host private label readers for a number of publishers, media companies, and content providers, and each one has a slightly different twist in terms of the interface they provide to site visitors. Newsweek is no exception. They have a very simple and clean look and feel, and it takes only one a few clicks to add feeds to the personalized reader. There's no sign-up process, an account is created the first time you access the application and if your computer allows cookies, you don't have to sign-in each time you return.
Newsgator's post says also says "watch this space" -- signaling that they will soon be announcing other publishers that have signed on for its private label hosting service. (via Social Software Weblog)
