Radar is reporting that Gawker is close to launching a new blog for female readers. Radar says former In Style editor Anna Holmes will be heading the new blog.
Back in November, Denton was rumored to have hired Eurotrash's Geraldine "Delly" Hayward as editor, a fact that he refused to confirm—with good reason. The blog, under the codename "Girlie Gawker," has finally resurfaced with a different editor, whispers of a not-too-distant but still unspecified launch date, and a mission: capturing a female audience in the flyover states, sources say.
At the helm of the lady-centric site will be Anna Holmes, a former In Style editor and Entertainment Weekly scribe who is solidly entrenched in the chick-lit world. In 2003, she edited Hell Hath No Fury: Women's Letters From the End of the Affair, a historical survey of scorned and bitter femmes that O Magazine called "cathartic."
Gawker publisher Nick Denton hinted at the launch of women's blog in this post about Glam Media's traffic numbers. Denton wrote in that post, "Disclosure: Gawker Media may at some point launch a women's title, in which case we would compete with Glam."
