Restaurant News reports that a free burrito tweet offer entered on the Costa Vida Twitter account (@costavida) - which had 80 followers at the time - ended up being forwarded to 15,000 people with 2,500 people redeeming the coupon at Costa Vida's mexican restaurants.
Costa Vida said a one-day-only, free-burrito offer to 80 "fans" on Twitter.com was forwarded to 15,000 individuals, prompting more than 2,500 people to redeem the virtual coupon at the chain’s 21 restaurants.
"This mobile phone and social media campaign demonstrates the viral power we can tap into with Costa Vida's fans who love our food and are extremely loyal," said Nathan Gardner, chief executive of the Salt Lake City-based chain. "Our first major Twitter initiative also helped encourage new customers to try us - many of whom are now registered Costa Vida Fans."
It shows how messages can really spread quickly on Twitter especially when there is a free burrito involved.
Restaurant News 
