Mediaweek reports that Conde Nast is shutting a network of uknown blogs that included Elastic Waist, Product Fiend and Daily Bedpost. A lack of promotion is likely the reason few had heard of these blogs.
The little-known blogs were created by Susan Kaplow, whose title is director of syndication and development and who works under vp of editorial operations Rick Levine and editorial director Tom Wallace.
Launched in the fall of 2007, the network's three bare-bones sites are fueled by a tiny staff and network of freelancers. The sites have an independent, informal look and feel; Product Fiend is a skincare site offering news and tips under headings like Lip Schtick and Zit Zapper. Elastic Waist is devoted to weight-related obsessions, and the third, Daily Bedpost, is a sex blog. They were originally billed as being separate from the company's magazines, but all three display prominently links to Conde Nast's Glamour, Allure and Self. A copyright line identifies the blogs as being part of Conde Nast.
"This blog network was a valued experiment," Kaplow wrote in an email supplied by a company spokesperson. "It was growing and doing well at syndication but we can no longer continue to support it in this environment."
This was definitely a blog network that few had heard of. A lot of the Conde Nast publications now have blogs but this little network was unrelated to those blogs. Conde Nast has also shuttered a social network for girls at Flip.com. The domain now forwards over to teenvogue.com. There will be lots of little blog networks and social networks that were run as experiments closing as media companies can't bear the costs during this recession.
Mediaweek 
