Blogspotting's Heather Green reports that Yahoo has acquired del.icio.us, the very popular social bookmarking tool, from Joshua Schachter.
Just talked to Joshua Schachter, who emailed to say that he sold del.icio.us, the innovative tagging service, to Yahoo.
First things first. He wouldn't say how much Yahoo paid for the service, which now has 300,000 subscribers. But he said he did the deal because he felt it would help the service, which he launched at the end of 2003, grow more quickly than it could have on its own. "We're going to continue to build our vision but with more resources, technology and distribution," he says.
Del.icio.us will continue operating as a stand along service at the same time as Yahoo will integrate more of the tagging technology across its network of offerings.
Yahoo will be joining the recently acquired Flickr photo tagging service. It will be interesting to see how Yahoo blends it in with its social bookmarking tool called My Web 2.0. There are many bookmark sharing tools like LookSmart's Furl, SearchFox, Kaboodle, Simpy, Jots and Spurl but del.icio.us is the most popular. One tool that could compete with del.icio.us is Digg, a bookmark sharing tool for tech news. Digg is growing rapidly and recently announced plans to expand into non-tech areas.