PR Newswire Links Individual Press Releases to Technorati
In a press release PR Newswire has announced (thx Search Engine Watch) that they will be linking individual press releases to Technorati so people can find out which blogs are linking to them. Each press release contains a skinny button linking to Technorati that looks like this:
The press release says marketers can see up an an automatic watch list on Technorati to track blog coverage.
This marks the first time Technorati has entered into a partnership
with a commercial news distribution company, and will help to establish a
strong link between two of the most important tools in the communications
mix -- announcements via press releases and reactions from bloggers.
All individual press releases distributed through PR Newswire will now
include a 'Technorati' button, linking readers to a search result page
hosted by Technorati that will display a list of blogs discussing and
linking to the news release, and relevant excerpts from those blogs. Once
on the search result page, the reader can set up an automatic watch list on
Technorati to notify them when any new blog posts are published.
"Press releases have the power to initiate and inform important
conversations in the blogosphere, while many bloggers are great
accelerators and influencers of public conversation and opinion," said Dave
Armon, chief operating officer of PR Newswire. "This partnership joins
together two leaders in the communications industry to offer an
unparalleled service to both issuers of news and the readers who follow
them. Issuers now have a means to track direct blog response to their press
release using the most established and innovative blog search facility
available, while readers of these news releases will gain broader context
for the news by reading how these public influencers are responding to it."
It will only work if bloggers link directly to the press release and some bloggers may very well do that now that PR Newswire is using Technorati as a track back type feature. Blogs linking to this particular press release on PR Newswire can be found here. Joe Beaulaurier points out that PRWeb provides trackbacks for its press releases.
