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Survey: Just 20% of Senior Business Execs Write Their Own Blogs

A survey conducted by writer4business.com found that under 20% of senior business executives write their own blogs.
83% of the respondents said their blogs were written or drafted by someone else, although they approved the text before it was published. Of the 17%, who said they wrote their own blogs, most said they first asked for advice from HR and communications colleagues.

Asked why they did not write their own blogs, nearly half replied that they found it too time consuming while 39% said that they had difficulty in expressing themselves in writing.
Just 20%? It sounds like there may really be some money in the ghost blogging business. (Via Diva Marketing Blog)

Posted on January 15, 2006



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