CNN has another story on corporate blogging at IBM. According to the article, which frequently sources an AdAge.com story, there are over 15,000 internal bloggers at IBM and of these 15,000 over 2,200 have external blogs.
"Other companies have fired people for blogging, but IBM is encouraging it," Christopher Barger, IBM's unofficial "blogger in chief," said in the report.
According to AdAge.com, IBM employees who blog are advised to follow the company's business of code conduct, respect copyright laws and to not reveal proprietary information.
The AdAge.com story said IBM sees blogs as "marketing's next big thing" and the company even has an unofficial "blogger in chief."
"Other companies have fired people for blogging, but IBM is encouraging it," said Christopher Barger, Big Blue's unofficial "blogger in chief."
The list offers simple, almost common-sense pointers, such as follow the IBM business code of conduct; respect copyright laws; and don't reveal proprietary information. The company now has 15,000 registrants on its internal blog, with more than 2,200 of those employees maintaining external blogs. Wikis and RSS feeds are used internally for collaboration and automated information feeds.
IBM needs to make Christopher Barger's position official. If they do Chief Blogging Officer is a better title than Blogger in Chief. Earlier this year there were reports that IBM was encouraging its 130,000 employees to blog -- and with today's figures over 10% of IBM's employees were encouraged enough to do so. Back in May, IBM's blogging guidelines were posted on CorporateBlogging.info.
