Burger King is helping to downsize friends on Facebook. AdWeek explains how the fast food giant is offering a coupon for people who eliminate ten of their Facebook friends. Facebook users sometimes complain that they end up with too many friends on the social network website. The Whopper Sacrifice application was the brainchild of an agency named Crispin Porter + Bogusky.
Burger King wants to help consumers do something about it.
The fast-food chain has released the Whopper Sacrifice application on Facebook. The app rewards people with a coupon for BK's signature burger when they cull 10 friends. Each time a friend is excommunicated, the application sends a notification to the banished party via Facebook's news feed explaining that the user's love for the unlucky soul is less than his or her zeal for the Whopper.
The effort crafted by Crispin Porter + Bogusky came about after agency creative staffers confronted the too-many-friends scenario themselves on Facebook.
According to Whopper Sacrifice website over 40,000 friends have been deleted so far in the quest for free fast food. Whopper Sacrifice is much better than Burger King's last viral idea - the meat scented perfume. (via Reuters)
