The holiday shopping season has barely begun but there is already a hot toy: TMX Elmo. The TMX Elmo buzz is so big that as many as 3 million units of the ticklish toy could be sold.
Shoppers are rushing out to buy the hard-to-find toy which quickly disappears from shelves shortly after new shipments arrive. Toledoblade.com reports that experts are saying there has never been a toy this hot so early and that Mattel may sell as many as three million of the super ticklish Elmo dolls.
The toy is so popular that TMX Elmos are selling on eBay for two or three times the list price of $39.99. YouTube.com lists over 180 videos for TMX Elmo. Most of them were submitted by people who purchased TMX Elmo and want to show others what he does.
The most viewed video is this one where the pet dog is startled by TMX Elmo. This video has been viewed well over 2 million times and has been linked to from nearly 400 blogs.
Witchita Eagle Journalist Suzanne Perez Tobias writes at the bottom of her article about TMX Elmo that she "bookmarked the YouTube video of T.M.X. Elmo, since she'll likely never see the real thing." There is no way to validate it but it could be argued that buzz generated by people watching and discussing these videos have helped increase the toy's popularity and helped generate the early buzz.
