AOL Launches More Blogs

Posted on September 29, 2008

AOL has officially launched two blog sites: PopEater, a celebrity gossip blog, and LemonDrop, a women's blog. The Social notes that these sites had been in beta for a while before launching.

After letting them gestate in beta for a while, AOL has formally launched two new "lifestyle" sites: entertainment blog PopEater and quirky women's lifestyle title Lemondrop. They're the latest in a series of original blogs that AOL has rolled out, from men's site Asylum to Web meme blog Urlesque, adding to the titles it absorbed when it acquired the Weblogs Inc. network.

Lemondrop is cute, fluffier than Jezebel but a little bit edgier than anything you'd see in the squeaky-clean Sugar Inc. blog network. When I loaded it up, the top story was a rant called "I Miss Making Out," and further down was a gallery of sexy fictional murderers in conjunction with the recent news that the slasher flick American Psycho will be adapted into a stage musical.

As for PopEater, AOL already owns a phenomenally successful entertainment site, TMZ.com, so a new one may look a bit redundant. PopEater, however, looks like it's more Entertainment Weekly than Us Weekly, focused more on how the fall TV season's faring than which celebrity is staggering drunk out of which West Hollywood nigthclub.

AOL's blog plan seems to be a "try everything" approach. They don't seem to have a problem launching new blogs even if they already have a blog in that category. AOL has also added a blog to its Digital City website featuring entertainment news. The Social has more thoughts on the Digital City blog launch here. The Digital City blog makes sense because it offers a way for AOL to improve an existing website.

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